Senior Lifecycle Marketer

Grindr

Senior Lifecycle Marketer at Grindr, developing lifecycle marketing strategies and programs for user onboarding and retention. Hybrid role requiring presence in NYC office twice a week.

Posted 7/8/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $122,000 - $163,000 per yearWebsite

About the role

Key responsibilities & impact

You'll be building from the ground up: overhauling a Braze instance that needs real work, standing up the programs, and turning CRM into a measurable revenue driver for 15M+ users.
No playbook. You'd be writing it. This is a high-ownership, hands-on role inside a fast-moving, scrappy team.
At Grindr, we operate in Grindr Mode. Moderately hardcore day to day, truly hardcore when it counts. It's about doing great work without burning out. Outcomes over outputs. Smart, driven people who raise your bar, with room to live full lives.
This is a hybrid role based in our New York office and will require you to be in person Tuesdays and Thursdays.

Requirements

What you’ll need

Lifecycle Strategy & Programs: Build and run always-on programs across the full user journey — onboarding, free user retention, monetization, reactivation.
Experimentation & Learning: Own an always-on experiment roadmap. Hypothesize, build, launch, measure, iterate — then connect the results to what matters: subscription revenue and retention.
CRM Infrastructure: Inherit and help overhaul a Braze instance that needs real work — then keep it healthy. Clean architecture, documented journeys, smart segmentation, expanding channel coverage over time.
XFN Partnership: Partner with PMM, Product, Brand, Data, and Engineering on feature launches, GTMs, and tentpole Marketing moments. You're the lifecycle expert in the room.
Process & Intake: Build the processes that let Lifecycle scale without becoming a bottleneck — how requests come in, get prioritized, get executed and QA'd.
The blank canvas is the draw: You've rebuilt lifecycle infrastructure before and found it energizing. 0-to-1 is the opportunity.
You know subscription and community-driven apps: Dating, social, freemium — you understand what moves people from free to paid and what keeps them there.
You work with AI, not around it: Actively using it today and always looking for what's next.
You've led but want to build: Management experience that gives you altitude, IC mindset that keeps you in the work.
You care about the community we serve: Grindr is built for the LGBTQ+ community, and that resonates with you — personally, professionally, or both.

Benefits

Comp & perks

Health, Dental & Vision Full premium coverage for you. Partial coverage for dependents.
Family Formation Up to $300,000 in fertility and family-building support, covering IVF, surrogacy, egg freezing, and adoption.
Retirement: 401(k) with 6% match and immediate vesting.
Compensation: Industry-competitive compensation, company bonus, and equity for every employee.
Gender-Affirming Care: Industry-leading gender-affirming offerings with up to 90% cost coverage, access to Included Health, monthly stipends for HRT, and more.
Time Off & Rest Flexible vacation policy. Two company-wide rest weeks per year.
Other Benefits: Monthly stipends for cell phone, internet, wellness, food, and commuting, breakfast/lunch

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Lifecycle StrategyCRM ManagementExperimentation RoadmapUser Journey OptimizationData AnalysisSegmentationSubscription Revenue GrowthRetention StrategiesProcess DevelopmentAI Utilization

Soft Skills

LeadershipCollaborationProblem-SolvingAdaptabilityCommunity Engagement