Marketing Manager
greenteg AG
full-time
Posted on:
Location Type: Hybrid
Location: Rümlang • Switzerland
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About the role
- Own how CORE shows up in the world, including email, social, website, product accessories, etc.
- Ensure consistency of voice, tone, and visual language across owned, earned, and partner channels.
- Maintain a clear and cohesive brand and storytelling calendar across all CORE touchpoints.
- Own CORE’s brand narrative at the intersection of elite sport, human performance, occupational safety and thermal science.
- Partner closely with Product, Research, and Thermal Physiology teams to ensure scientific accuracy and integrity in all communications.
- Lead brand-driven go-to-market storytelling for product launches and major feature releases, prioritising narrative over feature lists.
- Coordinate CORE’s line of product accessories and manage production vendor relationships.
- Identify cultural moments, performance narratives, and scientific breakthroughs that CORE can credibly and meaningfully participate in.
- Support PR and earned media efforts by supplying strong athlete stories, scientific credibility, and brand positioning.
- Collaborate with Sales and Partnerships to ensure brand storytelling supports commercial opportunities without compromising authenticity.
- Act as a brand steward and internal champion, educating cross-functional teams on CORE’s narrative, voice, and values.
Requirements
- 3+ years of experience in brand marketing, storytelling, or content-led marketing, ideally within endurance sport (cycling, running, triathlon), performance, health, or technology-driven brands.
- Deep curiosity about human performance, sport science, and the cultural forces shaping modern athletic identity.
- Demonstrated ability to translate complex or technical subject matter (science, data, engineering, physiology) into clear, compelling, and credible stories.
- Strong editorial and narrative instincts, with experience shaping long-form and short-form storytelling across film, digital, social, and editorial formats.
- High level of autonomy, ownership, and comfort operating in a dynamic startup environment where the brand is still being actively shaped.
- Entrepreneurial spirit.
- Strong communication and collaboration skills to work closely with different teams.
- Languages: English C1, German or any language is a plus.
Benefits
- 25 annual paid vacation days (at 100% workload).
- A stimulating role in high-tech manufacturing, involving diverse technologies.
- Collaborative participation in enhancing company processes.
- An energetic, young, and international team.
- Flexible worktime, option for 1-2 remote days per week (at 100% workload).
- Regular social events, team building, BBQ, free coffee and snacks.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
brand marketingstorytellingcontent-led marketingnarrative developmenteditorial skillsdigital storytellingsocial media marketingperformance narrativesscientific communicationproduct launch strategy
Soft Skills
communicationcollaborationcuriosityautonomyownershipentrepreneurial spiritadaptabilitycreativityleadershipstorytelling instincts