Senior Media Buyer, Planner

Greenberg & Larraby, Inc.

Senior Media Buyer/Media Planner executing integrated paid media strategies for healthcare programs. Developing targeted outreach to Veteran populations through multi-channel advertising campaigns.

Posted 7/29/2026contractRemote • Virginia • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in developing and executing integrated paid media strategies across multiple channels, with a strong focus on audience targeting and campaign optimization. Proven ability to analyze performance metrics and prepare executive-level reports for stakeholders.

Highest-signal resume keywords

Media BuyingCampaign OptimizationAudience TargetingDigital AdvertisingPerformance Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated MarketingMedia PlanningCampaign AnalysisBudgetingAudience SegmentationGeo-TargetingMedia AnalyticsClick-Through Rate AnalysisConversion MetricsImpression Verification

Soft Skills

Analytical SkillsCollaborationCommunication

Industry Keywords

Federal CommunicationsVeteran CommunicationsHealthcare MarketingPublic Health CampaignsBehavioral Health InitiativesSuicide Prevention CommunicationsBrand SafetyFraud Prevention Controls

About the role

Key responsibilities & impact

Develop and execute integrated paid media strategies across digital, social media, Connected TV (CTV), programmatic, video, and broadcast channels.
Plan, negotiate, purchase, place, and optimize advertising campaigns to maximize audience reach, engagement, and return on investment.
Develop audience segmentation and targeting strategies utilizing demographic, behavioral, geographic, and market data.
Monitor campaign performance and continuously optimize media placements based on performance metrics and analytics.
Analyze and report campaign results, including impressions, reach, engagement, click-through rates, video views, conversion metrics, and overall campaign effectiveness.
Prepare executive-level reports and presentations for federal stakeholders.
Collaborate with communications, creative, analytics, and program management teams to ensure successful campaign delivery.

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Business, or a related field.
Minimum eight (8) years of experience in media buying, media planning, digital advertising, integrated marketing, or strategic communications.
Demonstrated experience managing multi-channel paid media campaigns.
Strong analytical, reporting, budgeting, and campaign optimization skills.
Experience with audience targeting, geo-targeting, media analytics, and performance measurement.
Highly Desired Qualifications
Experience supporting Veteran, military, healthcare, behavioral health, public health, or suicide prevention communications initiatives.
Experience managing large-scale federal communications campaigns and media buys exceeding $1 million.
Experience with audience segmentation, impression verification, media compliance, brand safety, and fraud prevention controls.
Experience developing campaigns targeting Veteran and active-duty military populations.

Benefits

Comp & perks

Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Terms apply to Benefit Packages, depending on scope.