Product Strategy Leader

Great Plains Manufacturing, Inc.

Product Strategy Leader shaping and leading global strategy for Kubota Construction Equipment attachments for Great Plains Manufacturing. Collaborates with teams to define market needs, guide product development, and grow market share.

Posted 7/11/2026full-timeSalina • Kansas • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Attend trade shows, sales meetings, and dealer meetings to promote assigned product line.
Provide information and training to dealers and sales personnel, highlighting features and competitive advantages of new and existing products within assigned product line to increase product knowledge and sales.
Lead the new product development cycle by monitoring and supporting schedule management and communication is occurring for effective and proactive development of new products.
Act as a voice of the customer by surveying customers and dealers for product requirements and market trends.
Identify market potential of uncovered segments and customer groups.
Guide engineering and product development from a voice of customer standpoint.
Lead cross-functional teams through a well-defined Stage Gate process to deliver new products to market.
Define and lead the strategy for gathering, analyzing, and applying industry, customer, dealer, and competitive information to identify product gaps, prioritize portfolio opportunities, and address market needs for assigned product lines.
Lead a team of Product Managers to Discover and Define market requirements and business needs for assigned product lines.
Grow and develop a highly functional and integrated strategy team.
Lead segment definition and strategy for GPM and Kubota branded CE Attachments.
Act as a voice of the customer by surveying customers and dealers for product requirements and market trends.
Identify need for new product development and existing product improvements within assigned product line.
Guide engineering and product development from a voice of customer standpoint.
Provide application leadership and liaison to the Kubota power unit strategy definition through defined Stage Gate processes.

Requirements

What you’ll need

15 to 20+ years of experience leading product strategy, product management, portfolio planning, or market development for an off-highway equipment OEM, attachment manufacturer, compact construction equipment company, or related supplier.
Bachelor's degree (B. A.) from four-year college or university; with advanced degrees in management or strategy being a plus.
Demonstrated ability to use competitive intelligence, market segmentation, customer needs analysis, and portfolio economics to define product strategy and guide investment decisions.
Computer proficiency in Word processing, Internet, Email, Spreadsheets, Software Concepts, Hardware, Presentations, Graphics, and Multimedia.
Available to travel up to 30%; may involve some international travel.

Benefits

Comp & perks

Follow all Great Plains MFG policies and OSHA safety regulations and wears prescribed safety and protective equipment.
Attend trade shows, sales meetings, and dealer meetings to promote assigned product line.
Provide information and training to dealers and sales personnel, highlighting features and competitive advantages of new and existing products within assigned product line to increase product knowledge and sales.
Guide engineering and product development from a voice of customer standpoint.
Lead efforts to define and maintain market-based pricing for the assigned product lines.
Identify need for new product development and existing product improvements within assigned product line.
Travel domestically and internationally to initiative development (up to 30%).

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Product ManagementPortfolio PlanningMarket SegmentationCustomer Needs AnalysisProduct DevelopmentCompetitive Analysis

Soft Skills

CommunicationTeam LeadershipStrategic Thinking