grape

Product and Customer Marketing Manager

grape

full-time

Posted on:

Location Type: Hybrid

Location: Zürich • Switzerland

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Build grape’s product marketing function from the ground up, defining scope, priorities, and ways of working.
  • Shape and execute product positioning, messaging, and value propositions across our portfolio.
  • Lead go-to-market strategies for new product launches and major updates.
  • Translate product features into compelling customer-facing stories that clearly articulate benefits, outcomes, and use cases.
  • Develop deep customer and market insights by partnering with sales and customer success teams.
  • Create and maintain core product marketing assets, including pitch decks, one-pagers, and customer stories.
  • Enable sales and customer-facing teams with the right tools and narratives.
  • Define success metrics for product marketing initiatives, track performance, and iterate based on data.

Requirements

  • Excellent written and verbal communication skills, with a strong sense for storytelling and clarity.
  • 5+ years of experience in product marketing or a closely related role.
  • Proven experience owning product positioning, messaging, and go-to-market initiatives in B2B, SaaS, or a high-growth environment.
  • Experience working cross-functionally with product, sales, and customer teams.
  • A structured, self-driven mindset with the confidence to operate in ambiguity.
  • Comfort using customer insights, qualitative research, and performance data to inform decisions.
  • Fluent in English, with some communication skills in German. French is a plus.
Benefits
  • Empowering workplace: Join a passionate team and an empowering workplace where you are given the ownership, tools, and support to make decisions and take initiative.
  • Hybrid Setup: Enjoy the flexibility of our hybrid work schedule, with the freedom to work remotely or from our office in Zurich.
  • Home Office Stipend: To enable our hybrid setup, we allocate a one-off CHF 200.- home office budget to help you set up your dream workspace in the comfort of your own home.
  • Internet Allowance: We give you a monthly internet allowance to help cover your internet costs at home.
  • Flexible Working Time: You can distribute your working hours the way you want to.
  • Learning Budget: We support you in improving your skills, acquiring new knowledge and advancing your career. We allocate a CHF 1'500.- budget annually.
  • Well-being: Work-life balance is important to us and we foster a supportive work environment.
  • Team Events: Every month we gather for fun and engaging events where we can connect and bond with our colleagues.
  • Team Retreats: Twice a year we travel somewhere nice to bond with our colleagues.
  • Travel & Commute: We will cover your SBB half fare card, so we can spend some time together in the office.
  • Paid Vacation: You get 5 weeks (25 days) of paid vacation every year and 2 additional days to compensate for canton-related holidays, religious holidays, and birthdays.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingproduct positioningmessaginggo-to-market strategiescustomer insightsqualitative researchperformance dataB2BSaaShigh-growth environment
Soft Skills
written communicationverbal communicationstorytellingclaritycross-functional collaborationself-driven mindsetconfidence in ambiguity