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Senior GTM Enablement Manager
Grafana LabsSenior Sales Enablement Manager creating and executing AMER-specific enablement programs for Grafana Labs. Partnering with sales leadership to improve seller productivity and execution quality.
About the role
Key responsibilities & impact- Own AMER regional & segment-specific sales enablement
- Partner with AMER Sales leadership and frontline managers to understand business priorities, segment-specific needs, skill gaps, and near-term execution challenges.
- Use sales data, field inspection, and leader feedback to identify where enablement can have the greatest impact across AMER segments, teams, and sales motions.
- Create and execute targeted enablement plans that improve seller productivity, pipeline quality, opportunity progression, and sales execution consistency.
- Serve as a strategic enablement partner to AMER Sales leaders, helping prioritize requests, clarify tradeoffs, and ensure enablement work ladders to measurable business impact.
- Bring AMER field insights (objections, competitive patterns, messaging clarity issues, discovery gaps, qualification breakdowns, and sales process friction) back to GTM Enablement, Product Marketing, RevOps, and Sales leadership.
- Build, adapt, and deliver field-centric programs
- Build new enablement programs based on AMER needs, including workshops, simulations, manager toolkits, deal inspection exercises, role plays, and reinforcement plans.
- Adapt existing global or regional enablement programs to AMER priorities, field realities, segment differences, and operating rhythms.
- Partner with the EMEA enablement lead to share learnings, reuse strong programs where relevant, and adapt successful regional work for AMER audiences.
- Build a “for the field, by the field” model by partnering with top-performing AEs, sales managers, and regional SMEs to co-create and co-deliver sessions grounded in real customer conversations.
- Design enablement that is practical, engaging, interactive, and action-oriented — not slide-heavy or theoretical.
- Measure program effectiveness using existing business and sales execution indicators such as pipeline generation, P→QP conversion, opportunity progression, stage hygiene, QP→win rate, ramp indicators, manager adoption, and participant feedback.
- Reinforce adoption through managers, onboarding, and operating rhythm
- Own reinforcement of Command of the Message and MEDDPICC for AMER Sales through practical, field-centric programming.
- Translate frameworks into repeatable seller behaviors that show up in discovery, qualification, opportunity progression, New Business Meeting preparation, deal strategy, and manager coaching.
- Partner with AMER frontline managers to embed enablement into team meetings, pipeline reviews, forecast calls, deal reviews, and coaching moments.
- Support global sales onboarding by delivering existing training modules virtually and in person, then reinforcing core behaviors for AMER new hires after onboarding as they ramp.
- Coordinate targeted ramp reinforcement moments for new cohorts based on observed gaps, manager input, and early productivity signals.
- Expected annual travel is approximately 10–20% for onboarding, regional workshops, QBRs, kickoffs, and other key field moments.
Requirements
What you’ll need- 3+ years in GTM enablement, sales leadership, sales operations, or a closely related role within B2B SaaS or enterprise technology.
- 2+ years prior quota-carrying experience or equivalent deal-facing role.
- Demonstrated experience enabling sellers in complex, multi-stakeholder sales cycles.
- Command of the Message experience (required).
- MEDDPICC experience (required).
- Excellent facilitator: you can run engaging sessions for sellers and drive participation, practice, and behavior change.
- Strong cross-functional partner who can influence without authority and align stakeholders on priorities and tradeoffs.
- Data-informed and field-oriented: you use metrics and qualitative signals to diagnose gaps and build practical programs.
- Comfortable in fast-moving, high-growth environments where priorities shift and programs need to improve quickly.
- Willingness and ability to travel within AMER for in-person workshops and key field moments (as needed).
Benefits
Comp & perks- 100% Remote, Global Culture - As a remote-only company, we bring together talent from around the world, united by a culture of collaboration and shared purpose.
- Scaling Organization – Tackle meaningful work in a high-growth, ever-evolving environment.
- Transparent Communication – Expect open decision-making and regular company-wide updates.
- Innovation-Driven – Autonomy and support to ship great work and try new things.
- Open Source Roots – Built on community-driven values that shape how we work.
- Empowered Teams – High trust, low ego culture that values outcomes over optics.
- Career Growth Pathways – Defined opportunities to grow and develop your career.
- Approachable Leadership – Transparent execs who are involved, visible, and human.
- Passionate People – Join a team of smart, supportive folks who care deeply about what they do.
- In-Person onboarding - We want you to thrive from day 1 with your fellow new ‘Grafanistas’ to learn all about what we do and how we do it.
- Balance is Key - We operate a global annual leave policy of 30 days per annum. 3 days of your annual leave entitlement are reserved for Grafana Shutdown Days to allow the team to really disconnect. *We will comply with local legislation where applicable.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
GTM enablementsales leadershipsales operationsquota-carrying experiencecomplex sales cyclesCommand of the MessageMEDDPICCprogram effectiveness measurementpipeline generationopportunity progression
Soft Skills
excellent facilitatorinfluence without authorityalign stakeholdersdata-informedfield-orientedadaptabilityengagementbehavior changecross-functional collaborationproblem-solving