Government Business Results, LLC

Senior Marketing Manager – Government/B2G/Public Sector

Government Business Results, LLC

full-time

Posted on:

Location Type: Hybrid

Location: Washington D.C. • Maryland • Virginia • United States

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Salary

💰 $130,000 per year

Job Level

Senior

About the role

  • Provide strategic insights, data-backed recommendations, and guidance to clients
  • Develop deep expertise in client products, solutions, and public sector audience segments
  • Stay current and curious on relevant events in the client’s B2G segment, offering expert insight to maximize in-person networking, awareness and educational opportunities
  • Leverage custom AI agents, business subscriptions to AI tools and GBR strategy teams for research, insights, context and education
  • Practice continuous self-education on current B2B and B2G marketing trends, offering innovative ideas and best practices
  • Facilitate brainstorming sessions and coach client teams on impactful campaign execution
  • Design, develop, implement, and manage marketing campaigns tailored to meet client sales and marketing objectives
  • Plan, manage, and execute marketing events and activities, ensuring alignment with client goals and success metrics
  • Lean in to serve as the B2G marketing expert on cross-functional projects and initiatives
  • Stay up to date on current B2B/B2G and AI trends for short-form digital content development and performance including email, blogs and social media
  • Using AI along with GBR best practices and guidelines, create short-form content as needed to support campaigns
  • Ensure that all content reviewed or created adheres to client brand and is free from errors
  • Analyze campaign performance and measure ROI
  • Deliver quarterly results summaries to highlight achievements and identify growth opportunities
  • Develop and maintain complete, accurate project briefs and ensure alignment during kickoff meetings
  • Build trusted advisor relationships with clients, aligning B2G insight and marketing strategies with their KPIs and business goals
  • Attend onsite visits and in-person meetings to foster strong client relationships
  • When requested, participate as a trainer in client-facing workshops and trainings
  • Collaborate closely with the GBR team across internal and external projects to provide marketing expertise and ensure project success
  • Deliver clear project briefs to support marketing activities and ensure timely, high-quality execution

Requirements

  • Bachelor’s degree or equivalent work experience
  • 10+ years of experience in technology marketing products or services to organizations of varying sizes
  • At least 5 years of field marketing experience for government, education, healthcare or regulated industries with proven audience targeting success
  • Experience in field marketing, channel marketing, or campaign development
  • Ability to work independently and collaboratively in a fast-paced environment
  • Strong leadership, strategic thinking, problem-solving, and communication skills
  • Good proficiency in current workplace technology, including Microsoft Office Suite, Google Workspace and generative AI platforms (ChatGPT, Gemini)
  • Experience working in project management systems such as Wrike, Asana, monday.com or Jira is a plus
Benefits
  • Remote work setup with a distraction-free, dedicated home office, including desk and stable high-speed internet
  • Employer-provided equipment: laptop, hub, video camera, keyboard, mouse, and dual monitors
  • Some overnight, in-person travel to client sites to build and sustain client relationships is required
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
field marketingchannel marketingcampaign developmentaudience targetingdata analysiscontent creationproject management
Soft Skills
leadershipstrategic thinkingproblem-solvingcommunicationcollaborationcoaching