Lead Product Marketing Manager

Good Party

Lead Product Marketing Manager driving product marketing strategy at GoodParty.org. Collaborate across teams to improve user engagement and support Independent candidates.

Posted 7/21/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $156,000 - $185,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2C Tech Product Marketing, with a strong focus on voice-of-customer research, competitive intelligence, and data-informed decision-making to drive go-to-market strategies and product positioning.

Highest-signal resume keywords

B2C Tech Product MarketingVoice-Of-Customer ResearchCompetitive IntelligenceGTM PlanningExceptional Writing Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product PositioningMessaging DevelopmentLifecycle MarketingPerformance MetricsData Analysis

Soft Skills

CollaborationAlignmentCommunication

Tools & Technologies

Enablement LibraryMarketing Materials

Industry Keywords

Product-Led GrowthCivic TechPolitical CampaignsDemocracy Reform

About the role

Key responsibilities & impact

Lead product marketing by aligning various teams around user and product understanding.
Conduct voice-of-customer research to uncover user needs and drive GTM planning.
Own competitive intelligence to keep the team current on the market landscape.
Develop positioning and messaging tailored to segments and channels.
Build enablement library for sales and partnerships to communicate product effectively.
Drive GTM planning and execution for feature and product launches.
Own lifecycle marketing post-signup and collaborate with product for retention efforts.

Requirements

What you’ll need

5 to 8 years of experience in B2C tech product marketing.
Experience in a fast moving product-led, growth-oriented, or category-building environment.
Ability to align product, growth, sales, partnerships, and brand around a shared understanding.
Experience with voice-of-customer research and competitive intelligence.
Must possess exceptional writing skills for marketing materials.
Data-informed and judgment-led with experience using funnels and performance metrics.
Bonus if experience in civic tech, political campaigns, or democracy reform.

Benefits

Comp & perks

100% coverage of health, dental, and vision benefits for you and your dependents.
Unlimited PTO (sick and vacation) policy.
401(k) program available so you can contribute toward retirement savings.
Individual learning & development budget to fund your growth.
Workspace setup stipend for remote work.
$50/month for internet and expenses if working from home.
Fully funded for our mission.