Senior Director, NBA Partnerships

Good Karma Brands

Sr. Director of NBA Partnerships responsible for developing partnerships and driving revenue growth for brands.

Posted 7/3/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $250,000 - $400,000 per yearWebsite

About the role

Key responsibilities & impact

Serve as a senior executive ambassador for Good Karma Brands, representing the company with holding companies, independent agencies, and national brand marketers to strengthen awareness, consideration, and long-term strategic relationships
Develop and expand executive-level relationships to drive revenue with key agency and advertiser decision-makers, creating new pathways for partnership, accelerating revenue opportunities, and enhancing GKB’s position within the marketplace
Lead national business strategy and growth efforts for the NBA & WNBA business within the national marketplace, identifying opportunities for brands to authentically connect with basketball fans through premium content, experiences, audio, digital platforms, and integrated marketing solutions
Develop compelling partnership strategies that showcase the unique power of the NBA ecosystem and position GKB as the premier partner for brands looking to reach passionate audiences
Identify emerging trends across the NBA business landscape and develop innovative partnership opportunities that keep GKB at the forefront of the marketplace
Provide leadership on proactive opportunity development and high-level RFP approach, including shaping the narrative, packaging, and strategy for key pursuits
Partner with internal stakeholders across GKB departments including inventory, marketing, other divisions, and the multi-market team, ensuring alignment from opportunity development through execution
Represent GKB in the marketplace, including industry conferences, events, and partner entertainment, serving as a visible leader and connector for the business
Establish scalable operating rhythms and clear accountability across key partners and internal teams so work is prioritized, communicated, and executed consistently
Leverage AI tools to enhance business development, market intelligence, partner research, proposal development, communication, and operational efficiency while maintaining strong strategic thinking, relationship management, and executive judgment
Participate in company-wide collaboration and cross-functional leadership; travel as needed
Lead by example by being humble, hungry, and smart

Requirements

What you’ll need

Proven senior-level national business growth and commercial leadership experience in sports, podcasts, digital media, or adjacent media ecosystems
Demonstrated ability to build and leverage relationships with holding companies and large advertising agencies, especially in New York
Established top-tier relationships across agencies and brands, with a proactive approach to deepening existing relationships and continuously developing new partners and contacts
Track record of driving new business, including creating demand for premium solutions and converting senior-level agency relationships into revenue
Strong executive presence and comfort leading conversations with senior decision makers
Ability to partner cross-functionally and align stakeholders from pursuit through execution
Strong communication, prioritization, and follow-through

Benefits

Comp & perks

Health insurance
Dental and vision insurance
Life Insurance
STD
LTD
401(k) Plan
Dependent Care
Paid parental leave
Opportunities for salary growth

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Business StrategyRevenue GenerationPartnership DevelopmentMarket IntelligenceProposal Development

Soft Skills

Strong CommunicationPrioritizationFollow-ThroughLeadershipStrategic Thinking