Digital Ad Trafficker

Good Karma Brands

Digital Ad Trafficker managing digital campaigns for Good Karma Brands' ESPN and NBA assets. Collaborating across teams to ensure successful execution and optimization of advertising efforts.

Posted 6/27/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $85,000 - $95,000 per yearWebsite

About the role

Key responsibilities & impact

Traffic, activate, and manage digital display, video, sponsorship, and integrated advertising campaigns across multiple ad-serving platforms
Configure campaign elements including creatives, ad tags, targeting, tracking pixels, delivery settings, and reporting requirements
Conduct quality assurance testing to ensure campaigns launch accurately and render properly across devices, browsers, and environments
Monitor campaign delivery, pacing, inventory utilization, and performance to ensure successful execution and fulfillment of campaign objectives
Optimize campaigns based on performance data, partner objectives, and key performance indicators while identifying opportunities for improvement
Collaborate with third-party vendors to implement tracking solutions, troubleshoot integrations, and ensure accurate measurement and reporting
Generate and distribute campaign reporting while investigating, troubleshooting, and resolving delivery issues, discrepancies, and technical challenges
Partner with Sales, Account Management, and Operations teammates to translate campaign requirements into successful execution
Analyze campaign delivery, inventory utilization, and operational performance trends, providing recommendations to improve campaign effectiveness, workflow efficiency, and partner outcomes

Requirements

What you’ll need

3+ years of experience in digital advertising, including campaign trafficking and ad operations responsibilities
Required experience trafficking and managing campaigns within both Google Ad Manager (GAM) and FreeWheel
Strong understanding of digital advertising fundamentals, including display, video, sponsorship, targeting, measurement, and campaign optimization
Experience working with third-party ad-serving vendors, tracking technologies, pixels, verification tools, attribution platforms, and reporting systems
Proficiency with Microsoft Office, Google Workspace (particularly Google Sheets), and AI-powered productivity tools
Ability to manage multiple campaigns, priorities, and deadlines in a fast-paced environment

Benefits

Comp & perks

Health, dental, vision insurance
Life insurance
Short-term disability (STD)
Long-term disability (LTD)
401(k) Plan
Dependent Care
Paid parental leave
Opportunities for salary growth

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital advertisingcampaign traffickingad operationscampaign optimizationquality assurance testingperformance data analysistracking technologiesreporting systemsad tagstracking pixels

Soft Skills

collaborationtroubleshootingcommunicationtime managementanalytical thinking