Marketing Manager

Good Karma Brands

Marketing Manager for ESPN Cleveland, overseeing marketing campaigns and events. Collaborating with teams to enhance audience engagement and revenue generation.

Posted 6/18/2026full-timeCleveland • Ohio • 🇺🇸 United StatesJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Develop and oversee marketing campaigns that support content initiatives, advertising partnerships, audience growth, and revenue objectives.
Lead the market's marketing and promotional efforts while aligning initiatives with ESPN Cleveland and Good Karma's objectives.
Collaborate with Content, Sales, Marketing, and Operations teammates to develop and implement marketing strategies, activation opportunities, and promotional initiatives that support partner success and fan engagement.
Lead market events, partner activations, remote broadcasts, and promotional initiatives while ensuring exceptional fan and partner experiences.
Develop creative marketing ideas, activation strategies, and promotional opportunities that help ESPN Cleveland partners and market initiatives achieve their goals.
Lead, coach, and develop Marketing Event Supervisors and interns through recruiting, onboarding, training, and ongoing professional development.
Oversee ESPN Cleveland's Internship Program and serve as the market's Teammate Ambassador, helping foster an engaging workplace culture aligned with Good Karma's values.
Establish priorities, timelines, and workflows for marketing projects and initiatives while ensuring successful execution and alignment with market objectives.
Oversee promotional contesting, including contest rules, compliance, fulfillment processes, and overall execution.
Utilize AI tools and emerging technologies to improve marketing effectiveness, workflow efficiency, communication, and execution.
Oversee marketing resources, promotional assets, activation materials, and vendor relationships to support market initiatives and operational readiness.
Identify opportunities to improve processes, communication, collaboration, and execution across the market.
Support market-wide initiatives, community engagement efforts, and special projects that contribute to brand growth and business success.
Serve as a Good Karma ambassador by demonstrating the company's core values: Listen, Be Honest, Follow Through, Work Hard, Overdeliver, and Teamwork.

Requirements

What you’ll need

2+ years previous experience in marketing, promotions, events, media, sports, or a related field
Leadership experience with a demonstrated ability to coach, develop, and motivate teammates preferred
Experience planning and executing marketing campaigns, events, promotions, and activations
Demonstrated use of AI tools to improve workflow efficiency, communication, campaign execution, and project management while maintaining quality standards
Strong project management, organizational, and time-management skills
Excellent written and verbal communication skills
Ability to manage multiple priorities and deadlines in a fast-paced environment
Strong relationship-building and collaboration skills
Ability to work independently while contributing positively to a team environment
Exceptional attention to detail and commitment to high-quality execution
Personal accountability, initiative, and willingness to accept and provide feedback
Valid driver’s license required
Ability to work evenings, weekends, and events as needed

Benefits

Comp & perks

health, dental and vision insurance
Life Insurance
STD
LTD
401(k) Plan
Dependent Care
paid parental leave
opportunities for salary growth increase with skills and responsibilities and meeting targeted goals

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing campaignspromotionsevent planningactivation strategiesproject managementworkflow efficiencycommunicationcampaign executionattention to detailcontent initiatives

Soft Skills

leadershipcoachingteam motivationorganizational skillstime-managementrelationship-buildingcollaborationindependencepersonal accountabilityinitiative

Certifications

valid driver’s license