Shopper Marketing Manager

GoMacro

Shopper Marketing Manager at GoMacro driving brand growth through targeted marketing programs and key retailer partnerships. Collaborating with sales and brand marketing for in-store and omnichannel success.

Posted 6/2/2026full-timeRemote • Minnesota • 🇺🇸 United StatesMid-LevelSenior💰 $95,000 - $110,000 per yearWebsite

About the role

Key responsibilities & impact

Drive brand growth at the point of purchase by developing and executing retailer-specific marketing programs
Partner closely with Sales, Brand Marketing, and Category Management to deliver compelling, insight-driven programs
Lead annual shopper marketing planning, translating strategic context into clear priorities
Apply shopper insights, category data, and retailer intelligence to shape strategies that influence the path to purchase
Develop and execute integrated in-store and omnichannel programs spanning displays, digital coupons, and promotional toolkits
Own retail media strategy and execution across key platforms (Amazon DSP, Walmart Connect, etc.)
Own and continuously optimize product detail page content strategy across major retailer platforms
Serve as the primary liaison between Sales, Brand Marketing, Category Management, and agency partners

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or a related field
4+ years of experience in shopper marketing, eCommerce, or trade marketing
Food/CPG experience strongly preferred
Proficiency with eCommerce and digital shelf platforms (e.g. Amazon Seller/Vendor Central, retailer portals)
Hands-on experience with retail media platforms (e.g. Walmart Connect, Roundel, Kroger Precision Marketing)
Working knowledge of shopper and consumer insights tools such as IRI, SPINS, and/or 84.51°
Strong command of SEO best practices and PDP optimization
Advanced proficiency in Microsoft Excel and PowerPoint
Demonstrated ability to manage complex, multi-stakeholder projects and competing priorities simultaneously

Benefits

Comp & perks

medical
dental
vision
retirement
paid time off
wellness-focused benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

shopper marketingeCommercetrade marketingSEO best practicesPDP optimizationdata analysisretail media strategydigital shelf platformscategory data analysisinsight-driven marketing

Soft Skills

project managementcommunicationcollaborationstrategic planningprioritizationleadershipanalytical thinkingproblem-solvingstakeholder managementcreativity