Goddard

Director of Product

Goddard

full-time

Posted on:

Location Type: Remote

Location: Pennsylvania • United States

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Job Level

Lead

About the role

  • Own all Lead to Enrollment (L2E) digital product capabilities
  • Be a key contributor to re-platforming the CRM functionality and systems
  • Define, enhance, and manage CRM and Franchisee Sales Enablement products
  • Lead user research with franchisees and prospective families
  • Develop and maintain a value-based product roadmap aligned with enterprise goals
  • Build conversion funnel measurement tools and dashboards
  • Analyze funnel performance and drive data backed optimization
  • Partner closely with Engineering, IT, and vendors
  • Lead and mentor a product team
  • Support business owners with business cases and cost/benefit analyses
  • Drive Agile product development
  • Partner with Operations to support change management and training
  • Serve as a cross-functional leader across Marketing, Operations, IT, and Analytics
  • Define and track KPIs and success metrics for all product initiatives

Requirements

  • At least 7 years of product management experience, including experience in a franchisor environment with deep involvement in defining funnel stages, conversion metrics, and optimization
  • At least 10 years of digital technology enablement experience, spanning operations, system optimization, and platform enhancement
  • Proven ownership of Lead to Enrollment (L2E) or similar conversion focused digital capabilities within a distributed or multi-location model
  • Strong background working in high performing franchise systems, supporting both enterprise and field level needs
  • Experience in leading product and delivery resources
  • Significant experience with CRM platforms and franchisee facing sales enablement tools, including workflow, automation, and reporting features
  • Hands-on use of behavioral and funnel analytics platforms such as FullStory, Hotjar, or Quantum Metric
  • Experience with Agile development methodologies
  • Advanced analytical capabilities, including Excel modeling, funnel analysis, cohort evaluation, and data storytelling for executive audiences
  • 4+ years Experience running optimization testing (A/B, multivariate, experience experiments) that leads to measurable business improvements
  • Exceptional communication, facilitation, and senior level presentation skills
  • Demonstrated ability to partner effectively with internal engineering/IT teams
  • Strong cross functional leadership skills and ability to influence and align stakeholders
Benefits
  • employee-friendly perks and benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product managementCRM platformsconversion metricsfunnel analysisdata storytellingAgile developmentoptimization testingExcel modelingworkflow automationreporting features
Soft Skills
communication skillsfacilitation skillspresentation skillscross functional leadershipstakeholder alignmentmentoringuser researchchange managementbusiness case developmentdata backed optimization