Goddard

Director of Product

Goddard

full-time

Posted on:

Location Type: Remote

Location: Pennsylvania • United States

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Lead

About the role

  • Own all Lead to Enrollment (L2E) digital product capabilities, ensuring franchisees and families experience intuitive, high performing tools that make it easy to inquire, schedule, communicate, and progress through the enrollment journey
  • Be a key contributor to re-platforming the CRM functionality and systems to enable further conversion on the Lead to Enrollment use cases
  • Define, enhance, and manage CRM and Franchisee Sales Enablement products, ensuring workflows, automation, integrations, and reporting support both franchisee needs and a frictionless, responsive family experience from first inquiry to enrollment decision
  • Lead user research with franchisees and prospective families, translating insights into product strategy and enhancements
  • Develop and maintain a value-based product roadmap aligned with enterprise goals, franchisee needs, and enrollment performance
  • Build conversion funnel measurement tools and dashboards using platforms such as FullStory, Hotjar, or Quantum Metric
  • Analyze funnel performance and drive data backed optimization in partnership with Marketing, Operations, and Franchisees
  • Partner closely with Engineering, IT, and vendors to ensure delivery is on time, in scope, technically sound, and aligned with system architecture
  • Lead and mentor a product team to ensure strong execution, prioritization, and cross-functional alignment
  • Support business owners with business cases, cost/benefit analyses, and prioritization recommendations
  • Drive Agile product development, including backlog management, sprint planning, and iterative delivery
  • Partner with Operations to support change management, training, and adoption of new tools and technologies across the franchise system
  • Serve as a cross functional leader across Marketing, Operations, IT, and Analytics to ensure shared alignment on product goals and decisions
  • Define and track KPIs and success metrics for all product initiatives, ensuring performance measurement and continuous improvement

Requirements

  • At least 7 years of product management experience, including required experience in a franchisor environment with deep involvement in defining funnel stages, conversion metrics, and optimization
  • At least 10 years of digital technology enablement experience, spanning operations, system optimization, and platform enhancement
  • Proven ownership of Lead to Enrollment (L2E) or similar conversion focused digital capabilities (e.g. Loyalty programs) within a distributed or multi location model
  • Strong background working in high performing franchise systems, supporting both enterprise and field level needs
  • Experience in leading product and delivery resources
  • Significant experience with CRM platforms and franchisee facing sales enablement tools, including workflow, automation, and reporting features
  • Hands on use of behavioral and funnel analytics platforms such as FullStory, Hotjar, or Quantum Metric to diagnose issues and improve performance
  • Experience with Agile development methodologies, sprint rituals, backlog management, and cross functional delivery
  • Advanced analytical capabilities, including Excel modeling, funnel analysis, cohort evaluation, and data storytelling for executive audiences
  • Strong ability to build business cases, support prioritization decisions, and guide business owners in evaluating value, impact, and effort
  • 4+ years Experience running optimization testing (A/B, multivariate, experience experiments) that leads to measurable business improvements
  • Exceptional communication, facilitation, and senior level presentation skills
  • Demonstrated ability to partner effectively with internal engineering/IT teams to deliver high quality solutions on time and in scope
  • Strong cross functional leadership skills, with the ability to influence and align Marketing, Operations, IT, Franchisee stakeholders, and executive leaders
Benefits
  • employee-friendly perks and benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product managementCRM platformsfunnel analysisdata storytellingAgile developmentbacklog managementconversion metricsoptimization testingExcel modelingworkflow automation
Soft Skills
communication skillsfacilitation skillspresentation skillscross functional leadershipmentoringprioritizationcollaborationanalytical thinkinginfluencingchange management