Gocious

Marketing Manager, SaaS, Digital Marketing, Product Marketing

Gocious

full-time

Posted on:

Location Type: Hybrid

Location: Irvine • California • 🇺🇸 United States

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Salary

💰 $95,000 - $123,000 per year

Job Level

Mid-LevelSenior

Tech Stack

WordPress

About the role

  • Plan, execute, and optimize digital campaigns across SEO/AEO/GEO, SEM, paid social, email, retargeting, and nurture workflows
  • Manage external agencies for paid media, SEO/AEO/GEO, creative, and web development
  • Build and maintain lead generation funnels and campaign calendars
  • Monitor and improve conversion rates, landing pages, and overall cost-efficiency across channels
  • Translate product capabilities and roadmap updates into clear, compelling messaging and value propositions
  • Develop product positioning, persona-based messaging, competitive insights, and differentiators
  • Partner with Product and Sales to create enablement materials such as pitch decks, one-pagers, demos, and case studies
  • Support go-to-market (GTM) planning for new features and major releases
  • Craft messaging tailored to product teams, strategy leaders, and executive-level decision-makers
  • Own the content strategy and editorial calendar, including blogs, articles, thought leadership, case studies, and customer stories
  • Produce or coordinate video content (scripts, filming, editing workflows, distribution)
  • Manage updates to the company website (WordPress/Webflow/HubSpot CMS)
  • Plan and execute webinars end-to-end: topic creation, speaker coordination, promotion, hosting, and follow-up
  • Participate in quarterly business and product planning sessions
  • Maintain dashboards tracking key metrics such as website performance, MQLs, CAC, conversion rates, and pipeline influence

Requirements

  • 4–7 years of marketing experience, primarily in B2B SaaS
  • Experience marketing to product managers, portfolio managers, and technical/business decision-makers
  • Hands-on expertise in digital marketing, content creation, and analytics
  • Strong product marketing foundation: positioning, messaging, research, GTM planning
  • Ability to manage agencies, vendors, and cross-functional stakeholders
  • Exceptional writing, storytelling, and project management skills
  • Comfortable working in a fast-paced startup environment with autonomy and ambiguity
  • Proficiency with CMS platforms, marketing automation (e.g., HubSpot), and analytical tools
Benefits
  • 401(k)
  • Medical, dental, and vision insurance
  • Generous PTO
  • Profit sharing (based on performance)
  • Growth and leadership opportunities as the company scales

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEOAEOGEOSEMdigital marketingcontent creationanalyticsproduct positioningGTM planningconversion rate optimization
Soft skills
writingstorytellingproject managementagency managementcross-functional collaborationautonomyadaptabilitycommunicationstrategic thinkingcreativity