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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B growth marketing through hands-on experience in designing and executing growth experiments, utilizing AI tools for efficiency, and understanding enterprise buying behavior. Proven ability to create and iterate on acquisition strategies while working directly with founders in a dynamic startup environment.
Highest-signal resume keywords
B2B Growth MarketingGrowth ExperimentationAI Tool UtilizationLead GenerationStartup Environment Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth Hypothesis DesignCold Email SequencesContent-Driven AcquisitionAttribution TrackingData Analysis
Soft Skills
CreativityOwnershipAdaptabilityCollaboration
Tools & Technologies
HubSpotPostHogClayN8nChatGPT
Industry Keywords
SaaSSoftware StartupB2B Buying BehaviorOutbound Sales CyclesGrowth Motion
About the role
Key responsibilities & impact- The Growth Marketing Lead is a hands-on individual-contributor role. You’ll work directly with our founders to find and prove the acquisition channels that will scale Glacis.
- Maintain a prioritized backlog of growth hypotheses. Design lean, measurable tests across outbound, content, events, partnerships, and referral mechanics.
- Build signal-driven lead lists with our GTM agent and Clay, and write and iterate cold email and LinkedIn sequences aimed at supply chain, procurement, and operations leaders.
- Test content-driven acquisition - LinkedIn, short-form reports, thought leadership, and AEO/SEO-oriented pieces.
- Turn what you hear in outbound replies, sales calls, and customer conversations into sharper messaging. Test new positioning angles and value propositions.
- Use AI tools daily to work faster and at higher volume - generating and personalizing copy, spinning up lightweight landing pages, and automating enrichment and workflows with tools like Clay and n8n.
- Set up clean attribution and tracking for every experiment, and build visualizations in HubSpot and PostHog that make it immediately clear how each experiment is performing.
Requirements
What you’ll need- You’re a natural small-startup person - you’re most energized at the earliest stages of building, you want to be a founder one day (or already have been one), and you thrive in environments with little structure and high ownership.
- You have 2 - 4 years of hands-on B2B growth or marketing experience, gained at a US or EU-based SaaS or software startup with fewer than 30 people.
- You’ve built or tested a growth motion from scratch - not inherited one - and you have specific results to show for it.
- You work experimentally: you form a hypothesis, design a clean test, measure it honestly, and make a call without waiting for perfect data.
- You’re genuinely creative - you have a constant stream of ideas for new channels, angles, and approaches, and you bring fresh impulses to how growth can be accelerated rather than just optimizing what’s already there.
- You’re genuinely AI-native - tools like Claude, ChatGPT, Clay, and n8n are a core part of how you work and meaningfully multiply what you can get done, not an occasional add-on.
- You understand B2B buying behavior - how enterprise buyers evaluate software, how outbound-driven sales cycles work, and why B2B growth is fundamentally different from B2C or PLG.
- You’re comfortable working with founders directly in a fast-moving environment with little structure, and you take ownership of outcomes rather than activity.
Benefits
Comp & perks- High Ownership & Real Impact: You’ll own a pipeline metric outright and directly shape how Glacis reaches the world’s largest manufacturers.
- Build the Playbook: You’re early enough to define the growth function from a blank page - what we test, how we test it, and what we scale.
- Work Directly With Founders: Short feedback loops, direct input into ICP and positioning, and decisions made in days.
- Learn Fast in Enterprise B2B: Deep exposure to supply chain, procurement, and AI - and how to sell a category-defining product into complex enterprise buying cycles.
- AI-First by Default: A team that already runs lean with AI agents across every function and expects you to do the same.
- Mission-Driven Culture: We move fast, care deeply about the problems we’re solving, and expect everyone to bring ownership, candor, and a bias to action.