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About the role
Key responsibilities & impact- Shape Givelify’s positioning, messaging, and go-to-market strategies for products and customer segments
- Use customer and market research, competitive intelligence, industry best practices, and company data to translate donor and Giving Partner needs into product narratives, launch strategies, and marketing and enablement materials
- Collaborate with multiple cross-functional teams from Product to Customer to drive strong launches, adoptions, and growth
- Measure success through KPIs, including product usage, NPS, and percentage of consistent givers
- Conduct customer, market, and competitive research to understand donor and Giving Partner needs
- Build launch campaigns and channel plans based on target audience insights, market learnings, company goals, and past performance
- Track launch results and optimize plans using qualitative and quantitative data
- Ensure every initiative’s plan, results, and learnings are clearly communicated, documented, and discoverable for future use
Requirements
What you’ll need- 3+ years of relevant, demonstrable experience in product marketing. 5+ years of total experience in marketing and/or strategy
- MBA or MS in marketing or business
- Experience working in Consumer-Packaged Goods, Consumer Technology and/or 2-sided Marketplace
- Strong experience in product marketing fundamentals, including but not limited to consumer insights and market research, product positioning & messaging development, and GTM strategy building & execution
- Certification(s) in product or customer marketing a plus
- Experience in hypothesis-based test-and-learn growth approach a plus
- Experience in lifecycle marketing a plus
Benefits
Comp & perks- Competitive pay
- Full benefits
- Flexible PTO
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingmarket researchconsumer insightsproduct positioningmessaging developmentgo-to-market strategylaunch campaignsKPI measurementhypothesis-based testinglifecycle marketing
Soft Skills
collaborationcommunicationstrategic thinkinganalytical skillsdocumentationoptimizationcustomer focuscross-functional teamworkadaptabilityproblem-solving
Certifications
product marketing certificationcustomer marketing certification