Givaudan

Marketing Manager, Health & Functional – APAC

Givaudan

full-time

Posted on:

Location Type: Hybrid

Location: Shanghai • 🇨🇳 China

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Job Level

SeniorLead

About the role

  • Define marketing strategy and execute the Health & Functional marketing plan in APAC (40%)
  • Develop an executable Health & Functional marketing strategy and plan in APAC, in coordination with HFBU Marketeers and the APAC commercial team.
  • Provide strategic insights by analyzing market trends, consumer need states, competitive landscapes, whitespace opportunities, and emerging trends in APAC.
  • Develop engaging content for external campaigns, aligned with brand values Communication.
  • Lead the organization of regional tradeshows & events with Communication Team.
  • Drive commercialization of innovations from the R&D roadmap with Global Product Managers.
  • Support Selected Accounts (50%)
  • Empower our commercial team with training and marketing material, to win with our customers.
  • Tailored marketing materials and strategies for high-profile accounts.
  • Create compelling, validated value propositions for our offering to meet customers' needs.
  • Transversal Initiatives & Marketing Tools (10%)
  • Lead/support strategic marketing initiatives, including digital transformation as an initiator or key user.
  • Foster a cutting-edge marketing organization by enhancing collaboration, providing thought leadership, and contributing to digital tool development.

Requirements

  • Bachelor's or Master's Degree in Business, Marketing, Food Science or like
  • 10+ years related experience of which minimum 5 years in an equivalent marketing position in Food & Beverage and Nutraceutical industry
  • Solid Business & Marketing Acumen
  • Proven track record in marketing of Food & Beverage and Nutraceutical ingredients
  • Entrepreneurial Spirit: You should possess an entrepreneurial mindset, demonstrating the ability to innovate and drive initiatives forward with high energy
  • Strategic Mindset: The candidate must be able to think strategically about Health & Functional in APAC business and identify opportunities for growth.
  • Create bridges within the different parts of the organization
  • Excellent project management skills are essential for this role, to track progress, manage resources and communicate with cross-functional teams
Benefits
  • Attractive package with benefits
  • Paid annual leave and sick leave
  • Commercial insurance
  • Good opportunities for progressive learning and development
  • A creative team environment that will inspire you

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing strategymarket analysiscontent developmentvalue proposition creationdigital transformationproject managementcommercializationtraining material developmentstrategic marketing initiativesconsumer insights
Soft skills
entrepreneurial spiritstrategic mindsetcollaborationleadershipcommunicationinnovationcross-functional teamworkthought leadershiporganizational skillsenergy
Certifications
Bachelor's DegreeMaster's Degree