Digital Strategy Lead – Customer Experience, Digital & Media Strategy

Gilead Sciences

Director of Digital Strategy at Gilead developing user-centric digital strategies for healthcare professionals and patients. Collaborating with brand teams to ensure alignment with digital capabilities and business goals.

Posted 7/14/2026full-timeParsippany • California, New Jersey • 🇺🇸 United StatesSenior💰 $205,615 - $266,090 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing digital strategies that align with brand objectives and business goals, while ensuring regulatory compliance and fostering cross-functional collaboration. Proficient in digital planning, performance measurement, and personalized content strategy development across various channels.

Highest-signal resume keywords

Digital Strategy DevelopmentOmnichannel MarketingAudience Planning and ActivationPerformance Measurement and OptimizationDigital Health Technologies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital PlanningPerformance MeasurementContent Strategy DevelopmentCustomer Journey MappingData-Driven Decision-Making

Soft Skills

Stakeholder Relationship BuildingCross-Functional CollaborationPersuasive CommunicationStrategic Thinking

Tools & Technologies

CRMWeb AnalyticsReporting ToolsTelehealthWearables

Certifications & Qualifications

Bachelor's DegreeMBA or Advanced Degree Preferred

Industry Keywords

BiotechPharmaTherapeutic AreasDigital Health InnovationEmerging Technologies

About the role

Key responsibilities & impact

Develop and execute digital strategies aligned with brand objectives and business goals
Serve as the primary point of contact for digital planning across media, web, email, and emerging platforms
Design personalized content strategies to enhance engagement for HCPs and patients
Embed digital best practices and innovation into brand planning, leveraging success across the organization
Drive insight development and measurement frameworks (KPIs, learning agendas, reporting tools)
Identify opportunities for digital health innovation and emerging technologies
Collaborate with media partners and internal teams to optimize activations and audience targeting
Provide strategic guidance on digital operations, capability development, and process optimization
Ensure regulatory alignment and compliance across all digital initiatives
Act as a business partner to therapeutic areas, integrating digital strategies into broader commercial plans

Requirements

What you’ll need

Bachelor's Degree and Twelve Years’ Experience OR Masters' Degree and Ten Years’ Experience OR PhD and Eight Years’ Experience
8+ years in digital strategy or omnichannel marketing, with agency experience a plus
Expertise in digital planning, media activation, performance measurement & optimization
Skilled in audience planning and activation using 1P and 3P datasets
Proven ability to develop personalized content strategies across channels
Experience in customer journey mapping and CRM/web journey design
Ability to build strong stakeholder relationships and foster cross-functional collaboration
Proven strategic thinker with clear, persuasive communication to deliver impactful storytelling and influence decisions.
Biotech/pharma experience preferred, across broad and rare therapeutic areas
Familiarity with digital health technologies (telehealth, wearables, digital therapeutics)
Analytical mindset with data-driven decision-making experience
Bachelor's degree required; MBA or advanced degree preferred

Benefits

Comp & perks

Health insurance
Paid time off
Discretionary annual bonus
Discretionary stock-based long-term incentives