AI Creative Director

GHD

AI Creative Director leading the shift to AI-powered creativity across a global marketing team at GHD. Managing creative workflows and brand assets to enhance quality and efficiency.

Posted 6/8/2026full-timeMakati • 🇵🇭 PhilippinesLeadWebsite

Tech Stack

Tools & technologies

Node.js

About the role

Key responsibilities & impact

Lead the shift to AI-powered creativity across brand, campaign, social creative, presentations, print, landing pages, and client-facing materials.
Turn brand strategy into practical systems, assets, guardrails, and examples that help teams apply GHD’s identity, messaging, and CVP consistently across creative work.
Translate business, audience, and client insights into distinctive creative concepts that strengthen GHD’s brand and support marketing, business development, and winning work outcomes.
Provide hands-on creative direction, balancing creative ambition, brand integrity, commercial relevance, and practical delivery.
Develop AI-assisted production methods, prompts, templates, and repeatable workflows that help teams produce high-quality creative work more efficiently.
Deliver scalable creative outputs across campaigns, presentations, pursuit materials, landing pages, and other marketing formats for faster adaptation across regions, audiences, and channels.
Coach designers, marketers, and regional teams on practical AI-enabled creative methods, showing where AI can improve speed, quality, iteration, versioning and asset adaptation.
Maintain clear standards for responsible AI use, human creative judgment, consistency, and brand quality.

Requirements

What you’ll need

Ideally Tertiary qualified in Fine Arts, Design, Marketing with 5+ years' experience in creative direction or agency leadership roles, managing multidisciplinary creative or marketing teams
Experience translating brand strategy into practical creative systems, assets, guardrails, and examples that help teams apply the brand consistently.
Credible experience using AI tools in real creative workflows and production environments as well as building playbooks, standards, and brand guardrails for distributed global teams.
Ability to turn insights into standout concepts that strengthen the brand and deliver measurable results.
Skilled in mentoring teams on AI tools, presenting to executives, and using platforms like Figma and generative design tools.
High proficiency with Figma alongside node-based generative tools like ComfyUI, Weavy, Flora, Krea, or Freepik Spaces would be highly regarded.
A professional portfolio that validates artistic excellence, practical AI applications, and the ability to scale team capabilities.

Benefits

Comp & perks

Hybrid Work Model combining in-office collaboration and flexibility.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

creative directionAI-assisted production methodsbrand strategycreative systemsmentoringinsight translationmeasurable resultsartistic excellencescalable team capabilitiesagency leadership

Soft Skills

coachingcommunicationcollaborationcreative ambitionbrand integritycommercial relevancepractical deliveryadaptabilityexecutive presentationteam management

Certifications

Tertiary qualification in Fine ArtsTertiary qualification in DesignTertiary qualification in Marketing