AI Creative Director

GHD

Lead the shift to AI-powered creativity in a globally distributed team at GHD. Drive innovative creative solutions using advanced AI capabilities while maintaining brand integrity.

Posted 6/8/2026full-timeAuckland • 🇳🇿 New ZealandLeadWebsite

Tech Stack

Tools & technologies

Node.js

About the role

Key responsibilities & impact

We are looking for an AI Creative Director to lead the shift to AI-powered creativity across a globally distributed marketing and creative team.
Pivotal to this will be to combine hands-on creative direction, advanced AI capability, and brand stewardship.
This role shapes how generative tools are embedded into creative workflows, helping teams improve speed, quality, consistency, and creative range while translating brand strategy into practical systems, assets, templates, examples, and guardrails.
Turn brand strategy into practical systems, assets, guardrails, and examples that help teams apply GHD’s identity, messaging, and CVP consistently across creative work.
Translate business, audience, and client insights into distinctive creative concepts that strengthen GHD’s brand and support marketing, business development, and winning work outcomes.
Provide hands-on creative direction, balancing creative ambition, brand integrity, commercial relevance, and practical delivery.
Develop AI-assisted production methods, prompts, templates, and repeatable workflows that help teams produce high-quality creative work more efficiently.
Deliver scalable creative outputs across campaigns, presentations, pursuit materials, landing pages, and other marketing formats for faster adaptation across regions, audiences, and channels.
Coach designers, marketers, and regional teams on practical AI-enabled creative methods, showing where AI can improve speed, quality, iteration, versioning and asset adaptation.
Maintain clear standards for responsible AI use, human creative judgment, consistency, and brand quality.

Requirements

What you’ll need

Ideally Tertiary qualified in Fine Arts, Design, Marketing with 5+ years' experience in creative direction or agency leadership roles, managing multidisciplinary creative or marketing teams
Experience translating brand strategy into practical creative systems, assets, guardrails, and examples that help teams apply the brand consistently.
Credible experience using AI tools in real creative workflows and production environments as well as building playbooks, standards, and brand guardrails for distributed global teams.
Ability to turn insights into standout concepts that strengthen the brand and deliver measurable results.
Skilled in mentoring teams on AI tools, presenting to executives, and using platforms like Figma and generative design tools.
High proficiency with Figma alongside node-based generative tools like ComfyUI, Weavy, Flora, Krea, or Freepik Spaces would be highly regarded.
A professional portfolio that validates artistic excellence, practical AI applications, and the ability to scale team capabilities.

Benefits

Comp & perks

GHD embraces hybrid work arrangements to create a work environment focused on well-being, flexibility and productivity where GHD people can thrive, this supports the diverse needs of our workforce while balancing the benefits of remote working with the value of face-to-face collaboration in the office.
GHD is an equal opportunity employer, and we want everyone to be able to fully participate in our recruitment process. We value a diverse workforce and an inclusive culture. We encourage applications from Aboriginal and Torres Strait Islander peoples and people of all identities.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

creative directionAI capabilitybrand stewardshipAI-assisted production methodscreative conceptsmeasurable resultsmentoringtranslating brand strategyscalable creative outputshigh-quality creative work

Soft Skills

leadershipcommunicationcoachingcollaborationcreative ambitionbrand integritycommercial relevancepractical deliveryinsight translationteam management

Certifications

Tertiary qualification in Fine ArtsTertiary qualification in DesignTertiary qualification in Marketing