Account-Based Marketing (ABM) Specialist

GFT Technologies

Especialista em ABM criando campanhas personalizadas para contas estratégicas da GFT, empresa global de tecnologia e serviços digitais. Gerenciando stakeholders, campanhas, métricas e impacto no pipeline comercial.

Posted 8/8/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Account-Based Marketing (ABM) strategy and execution, with a strong focus on managing B2B marketing campaigns and personalizing content for strategic accounts. Proficient in analyzing market data and metrics to drive campaign performance and engagement.

Highest-signal resume keywords

Account-Based Marketing (ABM) StrategyB2B Marketing Campaign ManagementMarket Analysis and Account IntelligenceCRM Tools FamiliarityMetrics and Results Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Account-Based Marketing (ABM)B2B MarketingMarket AnalysisCampaign PersonalizationMetrics MeasurementProject ManagementStakeholder Relationship BuildingDigital MarketingContent DevelopmentEvent Management

Soft Skills

Problem-SolvingCollaborationAdaptabilityCreativityTime Management

Tools & Technologies

CRM Tools

Industry Keywords

Strategic AccountsGlobal MarketingCampaign Lifecycle ManagementEngagement StrategiesCommercial Pipeline Generation

About the role

Key responsibilities & impact

Develop customized ABM strategies for strategic accounts, taking into account business objectives, challenges, and growth opportunities
Collaborate with Client Partners and leadership to define goals, target audiences, and engagement strategies
Map decision-makers, influencers, and relevant stakeholders within target accounts
Define and execute relationship-building tactics, content, events, and digital activities aligned with each account’s needs
Align ABM programs with regional and global marketing priorities
Manage the full ABM campaign lifecycle, from planning to execution, monitoring, and reporting results
Coordinate activities with campaign, content, events teams and other involved areas
Ensure marketing actions are personalized and consistent with brand identity
Manage timelines, deliverables, and quality of initiatives across multiple accounts simultaneously
Continuously research market information, strategies, and the context of target accounts
Use account intelligence to guide campaigns, communications, and personalized content
Develop marketing assets in partnership with content and events teams
Quickly adapt strategies and action plans according to changes in account contexts
Define and track success metrics for ABM programs
Monitor and report engagement metrics, campaign performance, and impact on the business pipeline

Requirements

What you’ll need

Strong experience with Account-Based Marketing (ABM) strategy and execution
Knowledge of planning and managing B2B marketing campaigns
Experience managing multiple projects and priorities simultaneously
Ability to build relationships with stakeholders at different organizational levels
Experience in market analysis, account intelligence, and campaign personalization
Knowledge of metrics, results measurement, and reporting
Familiarity with CRM tools
Advanced spoken English to operate in a global environment
Advantage: Advanced Spanish
Advantage: Experience with marketing campaigns for global strategic accounts
Advantage: Background in technology companies, digital services, or consulting
Advantage: Experience creating executive experiences, strategic events, and personalized client content
Advantage: Knowledge of data-driven marketing and commercial pipeline generation
Enjoy working as part of a team and being collaborative
Willingness to challenge yourself and embrace new growth opportunities
Ability to turn ideas into creative solutions and pursue quality in daily work
Problem-solving skills
Comfortable working independently and managing your own time
Interest in handling challenging and innovative situations in the technological domain

Benefits

Comp & perks

Multi-benefit card – choose how and where to use it
Education grants for undergraduate, graduate, MBA and language courses
Programs supporting professional certification
Flexible working hours
Competitive salaries
Annual performance review with structured career plan
Possibility of international career opportunities
Wellhub and TotalPass
Private pension plan
Childcare assistance
Health insurance
Dental insurance
Life insurance