Senior Product Marketing Analyst

GFT Technologies

Senior Product Marketing Analyst at GFT focusing on technology solutions. Crafting positioning and communication strategies to enhance awareness and generate business opportunities.

Posted 5/21/2026full-timeRemote • 🇧🇷 BrazilSeniorWebsite

About the role

Key responsibilities & impact

Deeply understand product features, differentiators and value proposition of technology products;
Translate technical features into clear, market-oriented messages tailored to target audiences;
Develop and execute product marketing strategies and campaigns, including go-to-market plans, launches and activations;
Define positioning and communication strategies for different segments, building narratives and storytelling;
Plan and support participation in online and in-person events, focusing on awareness and lead generation;
Collaborate with Product and Marketing teams to ensure strategic alignment and narrative consistency;

Requirements

What you’ll need

Advanced or fluent English.
Experience in product marketing and/or technology marketing;
Analytical skills and business-oriented strategic vision;
Ability to translate technical content into market-accessible language;
Clear, structured communication with a focus on storytelling;
Organization and autonomy to manage multiple initiatives;
Previous experience in technology companies;
Experience in launch strategies and go-to-market initiatives;
Intermediate or advanced Spanish;

Benefits

Comp & perks

Multi-benefit card – you choose how and where to use it.
Education grants for undergraduate, graduate, MBA and language courses.
Incentive programs for certifications.
Flexible working hours.
Competitive salaries.
Annual performance review with a structured career plan.
Opportunity for international career growth.
Wellhub and TotalPass.
Private pension plan.
Childcare allowance.
Health insurance.
Dental insurance.
Life insurance.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingtechnology marketinglaunch strategiesgo-to-market initiativesanalytical skillsstorytellingcommunication strategies

Soft Skills

clear communicationstructured communicationorganizationautonomystrategic vision