Marketing Lead
Genesis Tech
full-time
Posted on:
Location Type: Remote
Location: Ukraine
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Job Level
About the role
- Lead a team of 2–3 marketing managers: hiring, onboarding, and mentoring.
- Analyze performance, measure results, and compile reports for all campaigns, forming clear takeaways, next steps, and improvement opportunities.
- Test and optimize new setups and approaches across Meta, TikTok, and Google Ads.
- Automate marketing processes together with MarTech manager.
- Provide feedback on creative ad briefs and ready-to-launch ad assets.
- Work on landing funnels and implement ideas together with the PMM.
- Conduct competitor research and implement insights into traffic acquisition.
Requirements
- 3+ years of experience in paid acquisition on Meta and/or TikTok.
- Experience managing marketing budgets of at least $500K per month.
- Desire to be a leader.
- Strong understanding of key acquisition metrics and unit economics.
- Strong data analysis and interpretation skills.
- Great communication skills and the ability to work collaboratively.
- Strong leadership skills.
- Upper-Intermediate English or higher.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid acquisitiondata analysisperformance measurementcampaign reportingbudget managementtraffic acquisitionlanding funnels optimizationMarTech automationcompetitor researchad asset feedback
Soft skills
leadershipcommunicationcollaborationmentoringanalytical thinkingproblem-solvingteam managementfeedback provisioncreativityadaptability