Gcore

Senior Product Marketing – GTM Manager, Edge Platform, Security, Delivery

Gcore

full-time

Posted on:

Location Type: Remote

Location: Cyprus

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Job Level

Senior

Tech Stack

CloudCyber Security

About the role

  • You will own the category narrative, market credibility, and go-to-market execution for the Edge Platform.
  • Define and evolve the positioning and messaging for Gcore’s Edge Platform (Security & Delivery), including CDN, DDoS protection (L3/L4), application-layer security (WAF/WAAP), and edge compute (FastEdge)
  • Develop a clear category narrative that unifies performance, protection, and compute at the edge
  • Identify ICPs, personas, and key use cases across security, platform, and infrastructure buyers
  • Articulate competitive differentiation vs legacy vendors and hyperscalers
  • Ensure consistency of messaging across all customer-facing materials
  • Build and manage analyst relations (briefings, inquiries, preparation, ongoing engagement)
  • Lead participation in key industry reports and evaluations
  • Own the awards and recognition program (planning, submissions, amplification)
  • Establish and scale a customer proof program (case studies, references, peer reviews)
  • Build and maintain a structured evidence base (metrics, use cases, customer outcomes)
  • Lead end-to-end GTM for product launches in collaboration with Product, Sales, SE, and Marketing teams
  • Define launch strategy, packaging, and positioning inputs
  • Drive field readiness: sales enablement materials (decks, one-pagers, battlecards) and training
  • Support strategic deals with positioning, competitive insights, and tailored messaging
  • Ensure consistent execution across all go-to-market channels
  • Secure presence in industry media through articles, commentary, and contributed content
  • Collaborate with internal SMEs (Product, Security, Engineering) to create high-quality technical and thought leadership content
  • Build and manage an influencer/creator program (including technical reviewers and YouTube)
  • Drive distribution and amplification of key narratives, launches, and proof points
  • Success is defined by your ability to establish a credible market position, build scalable go-to-market execution, and contribute to measurable growth of the Edge Platform.
  • Contribute to building a 7-figure € pipeline by 2027
  • Demonstrate clear growth and market traction in 2026
  • Establish a structured GTM plan for H2 2026
  • Define and validate clear positioning and category narrative
  • Build a scalable analyst relations, awards, and customer proof program for 2027
  • Identify high-potential segments and repeatable use cases for scaling

Requirements

  • Proven hands-on experience marketing and launching edge or cybersecurity products in B2B environments (CDN, DDoS, WAF/WAAP, API security, bot management, or edge compute)
  • Strong understanding of edge platform architectures, including: CDN and content delivery, DDoS protection (L3/L4), application-layer security (WAF/WAAP), edge compute concepts and use cases
  • Experience working with technical and executive buyers (e.g. CISOs, security engineers, platform teams)
  • End-to-end experience in product marketing and GTM execution: positioning, messaging, launches, and sales enablement
  • Strong sales enablement skills and experience supporting complex deals
  • Experience working cross-functionally with Product, Sales, Engineering, and Marketing teams
  • Excellent writing and storytelling skills, with the ability to translate technical capabilities into clear, credible narratives
  • Fluent English
  • Nice to have / strong advantages:
  • Direct experience with WAAP (WAF, API security, bot mitigation) and/or DDoS mitigation solutions
  • Experience in analyst relations, industry reports, or awards submissions
  • Experience building customer proof programs (case studies, references, peer reviews)
  • Background in edge, cloud, or infrastructure platforms
  • Experience working with technical content or developer audiences
Benefits
  • Competitive compensation
  • Flexible working hours and hybrid or remote options, depending on your role
  • Work from anywhere in the world for up to 45 days per year
  • Private medical insurance for you and your family*
  • Extra paid vacation and sick leave days*
  • Support for life’s important moments and celebrations
  • Language courses to help you connect and grow
  • Modern, welcoming offices with snacks, drinks, and entertainment*
  • Team sports and social activities*
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CDNDDoS protectionWAFWAAPAPI securitybot managementedge computeproduct marketingGTM executionsales enablement
Soft Skills
writingstorytellingcommunicationcollaborationanalytical thinkingstrategic planningrelationship managementpresentation skillscreativityproblem-solving