GBC Group GmbH

Head of Growth – Performance Marketing

GBC Group GmbH

full-time

Posted on:

Location Type: Remote

Location: Germany

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Job Level

Lead

Tech Stack

SQL

About the role

  • You will expand our B2B lead and demand generation from the ground up
  • You are responsible for input and output: budget, campaigns, leads, pipeline
  • You will work closely with the executive team and sales
  • You will deliver quick wins while simultaneously building structure
  • You are hands-on (setups, campaigns, landing pages, tests)
  • Plan, execute and optimize performance campaigns (Google, LinkedIn, Meta)
  • Build a clear B2B funnel (Lead → MQL → SQL)
  • Manage content and website with a clear conversion logic
  • Reporting and KPI tracking (CPL, CAC, conversion, pipeline contribution)
  • Prioritize and coordinate a small team (working students, web admin)
  • Close alignment with sales and executive management

Requirements

  • Several years of experience in B2B performance/growth marketing
  • Proven track record in lead generation (no buzzwords)
  • Hands-on mentality: you can execute tasks yourself
  • Strong numerical affinity and ownership for results
  • Experience building processes under unclear/ambiguous conditions
  • Willingness to take responsibility and deliver visible results
Benefits
  • Significant scope for shaping the role and real responsibility
  • Visible impact within a few months
  • Short decision-making paths
  • Performance-based compensation
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B lead generationperformance marketingcampaign managementKPI trackingconversion optimizationfunnel buildingdata analysisbudget managementcontent managementlanding page setup
Soft Skills
hands-on mentalitynumerical affinityownershipresponsibilityteam coordinationcommunicationstrategic planningproblem-solvingadaptabilitycollaboration