Creative Lead, Organic Social

Garage

Creative Lead driving organic social media strategy across major platforms for Garage, enhancing customer engagement and brand building. Creating impactful content to foster audience growth.

Posted 7/31/2026full-timeRemote • New York • 🇺🇸 United StatesSenior💰 $100,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creating and executing organic social media strategies across multiple platforms, with a strong focus on video content production and analytics. Capable of developing repeatable content systems and iterating based on performance metrics.

Highest-signal resume keywords

Social Media StrategyVideo Content ProductionAnalytics and MeasurementEditing Tools ProficiencyPlatform Mechanics Knowledge

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Video ShootingVideo EditingContent CreationContent System DevelopmentAnalytical Rigor

Soft Skills

AutonomyCreativityCollaborationAdaptability

Tools & Technologies

PremiereCapcutAfter Effects

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Organic Social MediaAudience EngagementContent FormatsRetention CurvesFollower Growth

About the role

Key responsibilities & impact

Own organic social strategy and execution across Facebook, Instagram, YouTube, and TikTok — what we make, why we make it, and which audience it's for on both the buyer and seller side
Shoot and edit the majority of it yourself: on-site with customers, at conferences, and out in the field - then cut platform-native video that earns attention in the first two seconds
Build a repeatable content system — formats, series, and shot lists that a small team can run weekly without reinventing the wheel every time
Set the measurement framework and read it honestly: retention curves, follower growth, saves and shares, profile-to-site traffic, and downstream contribution to listings, threads, and GMV
Turn insight into iteration — kill formats that don't hold attention, double down on the ones that do, and be able to explain the difference
Develop talent and voices on camera, from our own team to the operators, mechanics, and chiefs who make this category interesting
Feed the rest of the machine — the best-performing organic creative should become our paid creative, our email creative, and our conference creative

Requirements

What you’ll need

Bachelor's degree from an accredited university
4+ years making social-first video content, with a reel that proves it
You are the shooter and the editor — comfortable owning a shoot solo (framing, lighting, audio) and fluent in editing tools (Premiere, Capcut, After Effects, etc)
Have grown an account or a channel from a standing start and can walk us through the numbers you moved and the decisions that moved them
Native fluency in platform mechanics — how the algorithms actually distribute, what formats are working right now, and why
Comfortable testing and iterating quickly with analytical rigor
Willing to travel to shoot
Thrive with high autonomy in an early, ambiguous environment

Benefits

Comp & perks

Competitive salary and stock options
Health, dental and vision insurance (100% covered)
Unlimited paid time off every year (in addition to company observed holidays)
Daily lunch and dinner
$100 monthly wellness stipend
401(k) with employer match
Pre-tax commuter benefits
Bi-annual team offsite
Relocation assistance