Director of Brand Marketing
Gantri
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • United States
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Job Level
About the role
- Brand positioning & narrative clarity
- Evolve Gantri’s brand positioning as we scale Gantri Made
- Clarify messaging across:
- DTC design customers
- Trade / specifiers
- Brand partners
- Translate complex technology into emotionally resonant storytelling
- Build a clear messaging hierarchy and brand playbook
- Integrated launch strategy
- Lead brand strategy for product launches and platform initiatives
- Partner with Product and Creative to shape go-to-market narratives
- Ensure every launch feels intentional, premium, and culturally relevant
- Build repeatable launch frameworks (drop mentality, fashion calendar discipline)
- Cultural relevance & community
- Develop partnerships with designers, tastemakers, and collaborators
- Shape Gantri’s presence at trade shows, design fairs, and key events
- Elevate Gantri’s brand perception in the architecture & interiors community
- Drive PR strategy and thought leadership
- Brand × Growth alignment
- Partner closely with Growth Marketing to ensure brand and performance reinforce each other
- Improve top-of-funnel awareness and brand search
- Define brand KPIs and measure long-term brand equity
- Cross-functional collaboration
- Work tightly with:
- Creative (visual expression)
- Sales (trade narrative, decks, positioning tools)
- Product (roadmap storytelling)
- Growth (campaign execution)
- Ensure brand consistency across website, sales materials, retail, and partnerships
Requirements
- 8–12+ years in brand marketing during rapid growth
- Experience at a high-growth, design-forward fashion, beauty, or lifestyle brand
- Proven track record scaling brand during periods of rapid growth
- Experience working across DTC and wholesale/trade environments preferred
- Exceptional taste and strong point of view
- Strategic clarity — can define positioning, not just execute campaigns
- Ability to translate innovation into desire
- Strong operator who can ship quickly
- Deep understanding of cultural timing and brand momentum
- Comfortable in a founder-led, fast-moving environment
- Experience working with physical products
Benefits
- Competitive salary and equity
- Medical, dental and vision insurance
- 401k
- Paid vacation days and paid holidays
- Access to 3D printers for your personal projects
- Monthly team lunches
- And much more
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
brand strategymessaging hierarchygo-to-market narrativeslaunch frameworksPR strategybrand KPIsbrand equity measurementcross-functional collaborationcampaign executionpositioning tools
Soft Skills
strategic clarityexceptional tastestrong point of viewability to translate innovationstrong operatorunderstanding of cultural timingbrand momentumadaptability in fast-moving environmentscollaborationstorytelling