Brand Design Lead

Gaming Laboratories International, LLC

Brand Design Lead shaping 0G Labs’ AI protocol visual identity across product, web, social, events, and campaigns. Translating strategy into scalable systems and compelling visual storytelling.

Posted 8/18/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand design and creative direction, with a strong focus on developing identity systems and visual narratives. Proficient in managing brand consistency across various platforms and collaborating with senior stakeholders to shape brand strategy.

Highest-signal resume keywords

Brand DesignCreative DirectionIdentity SystemsFigmaAdobe Creative Suite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand CommunicationsVisual ExecutionCampaign CreativeStorytellingMotion Design3D DesignVideo Direction

Soft Skills

CollaborationStakeholder ManagementAdaptability

Tools & Technologies

FigmaAdobe Creative Suite

Industry Keywords

Consumer-Facing Brand WorkGrowth-Focused Brand WorkCryptoAIIntegrated Campaigns

About the role

Key responsibilities & impact

Own and evolve 0G's brand identity, including typography, color, imagery, motion, and illustration
Build and maintain a scalable brand system with guidelines, templates, and reusable components
Ensure brand consistency across web, social, events, content, and presentations
Translate brand and marketing strategy into visual systems and narrative-driven creative
Lead creative development for product launches, campaigns, community activations, and ecosystem events
Design or direct social graphics, video content, website updates, keynote decks, and event collateral
Partner with leadership on narrative and positioning, contributing to how the story is shaped
Manage and direct external vendors, freelancers, and agencies as needed

Requirements

What you’ll need

Senior-level experience in brand design, brand communications, or creative direction
Experience at a leading brand agency or globally recognized company
Strong portfolio demonstrating identity systems, campaign creative, storytelling, and high-quality visual execution across digital and physical formats
Proven ability to partner with senior stakeholders and contribute to brand narrative and strategy
Comfortable working at pace in a startup environment with shifting priorities
Fluency in industry-standard design tools, including Figma and Adobe Creative Suite
Preferred: experience in consumer-facing or growth-focused brand work
Preferred: background in crypto, AI, or developer-focused products
Preferred: motion design, 3D, or video direction capability
Preferred: experience supporting PR, event marketing, or integrated campaigns

Benefits

Comp & perks

The opportunity to contribute to making AI a public good
A self-directed environment where you can take initiative to shape your role and career
Market-competitive compensation including, for most roles, exposure to pre-launch tokens
Reimbursements towards Transcendental Meditation
Reimbursements towards Landmark Education
Reimbursements towards Art of Communication
Reimbursements towards Speech Coach
Fitness, gym and exercise memberships/classes