Vice President – Marketing

Gainwell Technologies

Vice President of Marketing leading product marketing and account-based field marketing at Gainwell. Focused on strategy and execution to deliver tailored solutions in public health and Medicaid.

Posted 6/2/2026full-timeRemote • 🇺🇸 United StatesLead💰 $168,000 - $240,000 per yearWebsite

About the role

Key responsibilities & impact

Oversee and integrate the work of Product Marketing and Field Marketing/ABM Strategy to create unified marketing strategies for Gainwell’s solutions, ensuring alignment with company goals and market needs.
Develop and lead the go-to-market plans for Gainwell public health and Medicaid solutions, focusing on positioning, messaging, and differentiation across both product and account-specific marketing campaigns.
Work closely with product management, sales, account leaders, and sector growth leaders to ensure that marketing efforts support both broad product initiatives and targeted ABM programs for key state accounts.
Ensure that core messaging and value propositions are consistent across all product and account marketing initiatives, effectively communicating the value of Gainwell’s solutions to public sector decision-makers.
Lead a Field Marketing/ABM team to tailor product messaging for specific state accounts, ensuring personalized marketing efforts align with broader company objectives.
Lead the development of marketing assets, campaigns, and sales enablement tools that support both product-level and account-level needs, providing the Field Marketing team with resources to target decision-makers effectively.
Leverage insights from Field Marketing/ABM and product teams to refine go-to-market strategies and continually improve positioning based on market feedback, competitive analysis, and customer needs.
Define and track key performance indicators (KPIs) across product marketing and ABM initiatives, ensuring campaigns and strategies deliver measurable impact on growth and customer engagement.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
10+ years of experience in marketing, with a focus on product marketing and ABM strategies
Proven track record of successfully leading go-to-market initiatives for complex solutions, preferably in the healthcare public sector industry
Strong leadership and people management skills, with experience managing both product and field marketing teams
Proven experience with account-based marketing
Exceptional communication and presentation skills, with the ability to influence cross-functional teams and senior stakeholders
Deep understanding of marketing technology, including CRM and marketing automation tools (e.g., Salesforce, Marketo, HubSpot)
Experience in managing marketing campaigns for state or government agencies is a strong plus
Data-driven mindset with strong analytical skills and the ability to measure the success of marketing initiatives.

Benefits

Comp & perks

flexible vacation policy
401(k) employer match
comprehensive health benefits
educational assistance
leadership and technical development academies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketinggo-to-market strategyaccount-based marketingcampaign managementKPI trackinganalytical skills

Soft Skills

leadershippeople managementcommunicationpresentationinfluencing

Certifications

Bachelor’s degree in MarketingMBA