Marketing Manager

Gables Residential

Marketing Manager responsible for developing strategic marketing initiatives to improve leasing performance across multi-family communities. Collaborating with operations and technology to enhance customer experience and optimize marketing outcomes.

Posted 6/11/2026full-timeAtlanta • Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop, implement, and analyze strategic marketing initiatives to drive qualified traffic, tours, and leasing performance across communities.
Manage and support all lease-up efforts in the assigned markets.
Represent the markets as the regional marketing expert, recommending, outlining, and managing strategic marketing plans.
Work with the CMs/RMs/VPs to ensure traffic opportunities are being maximized.
Serve as lead on Gables.com management and future enhancement.
Leverage existing and emerging software, CRM platforms, and marketing technologies to improve the customer experience.
Collaborate with internal Technology, Revenue Management, and Operations teams, as well as external partners.
Help identify, implement, measure, optimize, drive, and manage new marketing initiatives.
Analyze marketing metrics to identify cause-and-effect relationships and opportunities for optimization.

Requirements

What you’ll need

A bachelor's degree in one of the following: marketing, market research, statistics, computer science, math, social sciences or business administration, or communications.
Five to seven years’ experience in multi-family marketing.
Proven experience in successful lease-ups.
Solid experience in data analysis and reporting.
Background in project management.
Strong understanding of digital marketing channels, CRM systems, and marketing technology ecosystems.
Experience evaluating and leveraging technology solutions to improve customer experience and marketing effectiveness.
Ability to understand marketing system integrations and collaborate effectively with internal and external technology partners.
Excel and Word expert.
Ability to communicate and present across company departments and management levels.

Benefits

Comp & perks

Maintain a commitment to ongoing personal development and career growth though career path activities provided through Gables University curriculum and external sources as needed.
Industry-leading benefits to our associates, such as education scholarships, award-winning training and wellness programs.
Equal Opportunity Employer - M/F/D/V.
Join Gables in our mission of Taking Care!

ATS Keywords

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Hard Skills & Tools

data analysisreportingproject managementdigital marketingCRM systemsmarketing technologymarketing metricsstrategic marketinglease-up managementcustomer experience improvement

Soft Skills

communicationcollaborationpresentationstrategic thinkingoptimizationleadershipinterpersonal skillsorganizational skillsproblem-solvinganalytical thinking