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ABM Manager
FundamentalABM Manager orchestrating account-based marketing strategies for enterprise clients at AI company Fundamental. Collaborating cross-functionally to enhance outreach and engagement effectively.
About the role
Key responsibilities & impact- Build and orchestrate strategic account-based marketing programs aligned to major conferences, executive events, sponsorships, launches, and industry moments
- Partner closely with the Events team to maximize the impact of conferences, dinners, hosted experiences, and field activations before, during, and after events
- Develop targeted outreach and engagement strategies for key accounts, industries, executives, and buying groups
- Coordinate multi-channel campaigns across email, paid media, LinkedIn, content, direct outreach, gifting, and executive engagement
- Help shape highly personalized campaigns and materials tailored to specific accounts, industries, and strategic opportunities
- Work closely with sales leadership to prioritize target accounts and identify high-value opportunities for engagement
- Collaborate with content, design, and leadership teams to develop branded reports, insights pieces, campaign assets, executive invitations, and supporting materials
- Ensure campaigns feel coordinated, premium, and aligned with the Fundamental brand
- Identify creative opportunities to generate attention and engagement around key industry moments and events
- Track campaign effectiveness, engagement signals, pipeline influence, and account progression
- Coordinate with internal marketing operations resources to execute campaigns across platforms and systems
- Help build scalable ABM playbooks and processes as the company grows internationally
Requirements
What you’ll need- 5+ years of experience in ABM, strategic marketing, field marketing, enterprise marketing, or related B2B SaaS roles
- Strong understanding of enterprise account-based marketing and high-touch GTM motions
- Ability to think strategically while also being highly execution-oriented
- Strong commercial instincts and understanding of enterprise sales cycles
- Experience orchestrating campaigns around conferences, executive events, sponsorships, or strategic industry moments
- Exceptional organizational and cross-functional coordination skills
- Ability to manage multiple moving pieces and stakeholders simultaneously
- Strong communication and storytelling instincts
- Comfortable operating in fast-paced startup environments with high ownership and ambiguity
- Collaborative, proactive, and low-ego
- Strong attention to detail and ability to maintain high standards across campaigns and experiences
Benefits
Comp & perks- Competitive compensation with salary and equity
- Comprehensive health coverage, including medical, dental, vision, and 401K
- Fertility support, as well as paid parental leave for all new parents, inclusive of adoptive and surrogate journeys
- Relocation support for employees moving to join the team in one of our office locations
- A mission-driven, low-ego culture that values diversity of thought, ownership, and bias toward action
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
account-based marketingstrategic marketingfield marketingenterprise marketingcampaign orchestrationmulti-channel campaignstargeted outreach strategiespipeline influence trackingcampaign effectiveness measurementGTM motions
Soft Skills
strategic thinkingexecution-orientedcommercial instinctsorganizational skillscross-functional coordinationcommunication skillsstorytellingcollaborationproactivityattention to detail