Frontiers

Marketing Specialist

Frontiers

full-time

Posted on:

Location Type: Office

Location: Beijing • China

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Tech Stack

Cloud

About the role

  • Develop and execute a comprehensive, data-driven marketing strategy tailored for the Chinese academic landscape, aligning with Frontiers' global objectives and open-access mission
  • Drive lead generation and submission attraction through targeted, full-cycle marketing campaigns for journals and Frontiers Research Topics
  • Manage and optimize digital marketing channels including SEO (e.g., Baidu, Bing), email, and social media (WeChat, Weibo, etc.) to maximize journal promotion and visibility
  • Lead the localization of all marketing campaigns and collaterals, ensuring maximum resonance with Chinese authors and readers
  • Empower Journal Teams and Editors by providing localized marketing toolkits, collaterals, training, and strategic support for their own promotional efforts
  • Coordinate event participation in major academic conferences and webinars in China, managing promotional materials and engaging with the local research community
  • Track, analyze, and report on the performance of all China-focused marketing activities, providing actionable, evidence-based insights to optimize strategy and budget

Requirements

  • 2-5 years’ experience in digital marketing or full-cycle product/journal marketing, especially in lead generation and content creation, with a proven track record of success in the Chinese market
  • Skilled in using CRM tools (e.g., Salesforce) and marketing automation (e.g., Marketing Cloud)
  • Deep understanding of the China digital ecosystem, including hands-on experience managing campaigns and content with major social media platforms like WeChat, Baidu, etc.
  • Proficiency in SEO, email marketing, and event organization is highly desirable
  • Strong analytical skills with the ability to translate complex data into clear, actionable marketing strategies and performance reports
  • Excellent written and verbal communication skills in both English and Chinese
  • Creative, collaborative, and detail-oriented, capable of managing multiple campaigns and stakeholders simultaneously in a fast-paced, global environment
  • Bachelor’s degree in marketing, communications, business, or related field
  • Experience in academic publishing or EdTech is a plus
Benefits
  • 4 additional wellbeing days in addition to existing annual leave allowance
  • Access to learning platforms and dedicated learning & development time
  • A range of wellbeing initiatives, including free online yoga classes and an employee assistance plan
  • Employees can dedicate three days each year to volunteer
  • Additional benefits depending on your location (e.g. pension plan and private medical care)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketinglead generationcontent creationSEOemail marketingevent organizationdata analysisperformance reportinglocalizationcampaign management
Soft skills
analytical skillswritten communicationverbal communicationcreativitycollaborationdetail-orientedstakeholder managementstrategic supportadaptabilitytime management