Marketing Specialist
Frontiers
Marketing Manager
Frontiers
full-time
Posted on:
Location Type: Office
Location: Beijing • 🇨🇳 China
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Tableau
About the role
- Develop and evolve marketing strategies to enhance the impact of Frontiers’ publications and initiatives.
- Design and execute multi-channel campaigns across social media, academic networks, and events.
- Use BI tools and market research to deliver actionable insights on trends, competitors, and audience behavior.
- Monitor citation performance and collaborate with journal teams to promote high-impact content.
- Lead and mentor Marketing Specialists, fostering team development and performance.
- Build partnerships with academic institutions, influencers, and media to expand brand reach.
- Align marketing initiatives with organizational goals through cross-functional collaboration.
- Report on key KPIs (e.g., article impact, citation trends, engagement) and optimize activities accordingly.
- Represent Frontiers at conferences, webinars, and industry events to promote published research.
Requirements
- 6+ years in marketing, including 3+ years in a managerial role—ideally in academic publishing or a related field.
- Strong understanding of publishing workflows and citation drivers.
- Advanced proficiency in BI and analytics tools (e.g., Tableau, Excel, Web of Science).
- Experience translating complex data into clear, actionable insights.
- Familiarity with citation metrics and digital marketing analytics.
- Proven leadership and team development capabilities.
- Excellent communication and cross-functional collaboration skills.
- Strategic mindset with attention to detail and results orientation.
- Bachelor’s degree or higher in Marketing, Communications, Business, Data Science, or related field.
- Demonstrated success in campaigns that increased content visibility and academic impact.
Benefits
- 4 additional wellbeing days in addition to existing annual leave allowance
- Access to learning platforms and dedicated learning & development time
- A range of wellbeing initiatives, including free online yoga classes and an employee assistance plan
- Employees can dedicate three days each year to volunteer
- Additional benefits depending on your location (e.g. pension plan and private medical care)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategiesmulti-channel campaignsmarket researchcitation performanceKPI reportingdata translationdigital marketing analyticscampaign success measurementacademic publishing workflowscitation metrics
Soft skills
leadershipteam developmentcommunicationcross-functional collaborationstrategic mindsetattention to detailresults orientationmentoringfostering team performancepartnership building
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in BusinessBachelor’s degree in Data Science