Creative Strategist

• Own creative strategy across a portfolio of DTC brands — becoming an expert in each brand’s voice, customer, and value props
• Use platform insights, consumer psychology, and trend analysis to develop performance-led concepts
• Write or refine ad copy: in-ad headlines, hooks, CTAs, and Meta primary text
• Write clear, actionable creative briefs for static, animated, and video assets
• Collaborate with design and video teams to ensure visuals align with strategy and messaging

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Creative Strategist