Salesforce Alliance & Channel Manager

FormativGroup

Alliance & Channel Manager managing strategic partnerships to drive sales and engagement at FormativGroup. Responsible for coordinating partner activities and executing strategies primarily within the Salesforce ecosystem.

Posted 7/31/2026full-timeRemote • Connecticut, District of Columbia, Florida, Idaho, Illinois, Iowa, Kansas, Kentucky, Maryland, Massachusetts, Minnesota, Missouri, Montana, Nevada, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Tennessee, Texas, Virginia, Washington, Wisconsin • 🇺🇸 United StatesMid-LevelSenior💰 $80,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in partner operations and channel sales, with a strong focus on account mapping, campaign execution, and pipeline management. Proven ability to build relationships and coordinate projects effectively within the Salesforce ecosystem.

Highest-signal resume keywords

Partner Operations ManagementAccount MappingCampaign ExecutionSalesforce Ecosystem FamiliarityProject Coordination

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Account DevelopmentSales DevelopmentField MarketingPipeline TrackingDeal Registration

Soft Skills

Written CommunicationVerbal CommunicationOrganizational Skills

Tools & Technologies

CRMSalesforce

Industry Keywords

AlliancesChannel SalesPartner ManagementPartner Communications

About the role

Key responsibilities & impact

Build and maintain productive working relationships with partner field teams
Execute targeted outreach and partner campaigns
Coordinate and facilitate joint account-mapping sessions
Support regular partner cadences and pipeline reviews
Manage day-to-day partner operations

Requirements

What you’ll need

3–5 years of experience in alliances, channel sales, partner operations, sales development, field marketing, account development, or related role
Experience supporting partner-led or co-sell motions, including account mapping, campaign execution, pipeline tracking, partner communications, or deal registration
Strong familiarity with the Salesforce ecosystem preferred
Working knowledge of CRM and partner-management processes
Strong written and verbal communication skills
Strong organizational and project-coordination skills
Bachelor’s degree or equivalent relevant professional experience

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Remote work options