PPC Specialist

Forbes Advisor

PPC Specialist optimizing Google and Bing paid search campaigns for Forbes Advisor, a consumer-finance advice platform. Driving ROI through bidding, targeting, keyword, budget, and performance analysis strategies.

Posted 8/5/2026full-timeRemote • 🇬🇧 United KingdomJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing paid search campaigns across platforms like Google Ads and Bing Ads, with a strong focus on achieving positive ROI and utilizing data-driven strategies. Proficient in performance analysis, keyword optimization, and collaboration with cross-functional teams to drive business goals.

Highest-signal resume keywords

Paid Search Campaign ManagementGoogle Ads and Bing Ads ProficiencyData Analysis and Performance OptimizationSEMrush and Google Search Console ExperienceStrong Analytical Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Performance MarketingCampaign Performance AnalysisKeyword OptimizationSmart Bidding StrategiesDigital Traffic MetricsPPC Best PracticesData Manipulation in MS ExcelCreative Copy DevelopmentBudget ManagementMultitasking in Deadline-Driven Environments

Soft Skills

Attention to DetailCreative ThinkingRelationship-BuildingStrategic ThinkingEffective Presentation Skills

Tools & Technologies

SEMrushGoogle Search ConsolePPC Tools

Certifications & Qualifications

Google Ads CertificationBing Ads Certification

Industry Keywords

PPCSEMROIDigital MarketingBidding Strategies

About the role

Key responsibilities & impact

Set up, manage, and optimize paid search campaigns
Support the SEM team with analyses and reporting
Ensure campaigns deliver positive ROI and achieve desired results
Manage multiple paid search accounts
Monitor bidding strategies, targeting settings, budgets, search terms, and account metrics
Create large keyword lists
Implement creative copy suggestions
Define campaign budgets and align campaign goals
Execute strategies for keyword and targeting opportunities, campaign structuring, DSA, and PMax
Monitor search engine and PPC industry trends and developments
Analyze data to identify opportunities and recommend performance optimizations
Collaborate with Sales, Data, Product, and other stakeholders to achieve business goals
Report to the SEM Manager

Requirements

What you’ll need

Proven 2+ years of experience in performance marketing
Experience creating, managing, and executing paid search campaigns on Google Ads and Bing Ads
Proficiency in MS Excel and data manipulation
Strong analytical skills
Ability to think creatively
Excellent attention to detail
Strong relationship-building skills
Ability to think strategically and develop innovative paid search strategies
Ability to present information effectively to a range of audiences
Proficiency managing moderate to large-scale paid search accounts
Skills in campaign performance analysis and digital traffic metrics
Experience using paid search tools such as SEMrush and Google Search Console to analyze and audit performance
Proven experience using smart bidding strategies including tROAS, tCPA, maximize conversions, and maximize conversion value
Detailed knowledge of PPC best approaches, principles, and standards
Good understanding of PPC’s role within wider digital marketing
Proven ability to achieve targets and results and make a tangible impact on ROI and revenues
Ability to effectively multitask in a deadline-driven atmosphere
Google/Bing Ads certification is a plus

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Forbes Advisor Website LinkedIn All Job Openings 201 - 500 employees Founded 1917 🛡️ Insurance 💼 Consulting ✈️ Travel Insurance
Consulting
Travel Forbes Advisor is an online consumer finance and product advice platform operated by Forbes Media. It provides independent news, reviews, comparisons, guides and calculators across personal finance topics — including credit cards, banking, mortgages, loans, insurance, investing, taxes and cryptocurrency — to help consumers make informed financial decisions. The site monetizes through advertising, sponsored placements and affiliate partnerships while maintaining an editorial team that produces analysis, rankings and how-to content. PPC Specialist 🔥 1 hour ago 🇬🇧 United Kingdom – Remote ⏰ Full Time 🟢 Junior 🟡 Mid-level 📈 Performance Marketing 🚫👨‍🎓 No degree required Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Set up, manage, and optimize paid search campaigns
Support the SEM team with analyses and reporting
Ensure campaigns deliver positive ROI and achieve desired results
Manage multiple paid search accounts
Monitor bidding strategies, targeting settings, budgets, search terms, and account metrics
Create large keyword lists
Implement creative copy suggestions
Define campaign budgets and align campaign goals
Execute strategies for keyword and targeting opportunities, campaign structuring, DSA, and PMax
Monitor search engine and PPC industry trends and developments
Analyze data to identify opportunities and recommend performance optimizations
Collaborate with Sales, Data, Product, and other stakeholders to achieve business goals
Report to the SEM Manager 🎯 Requirements
Proven 2+ years of experience in performance marketing
Experience creating, managing, and executing paid search campaigns on Google Ads and Bing Ads
Proficiency in MS Excel and data manipulation
Strong analytical skills
Ability to think creatively
Excellent attention to detail
Strong relationship-building skills
Ability to think strategically and develop innovative paid search strategies
Ability to present information effectively to a range of audiences
Proficiency managing moderate to large-scale paid search accounts
Skills in campaign performance analysis and digital traffic metrics
Experience using paid search tools such as SEMrush and Google Search Console to analyze and audit performance
Proven experience using smart bidding strategies including tROAS, tCPA, maximize conversions, and maximize conversion value
Detailed knowledge of PPC best approaches, principles, and standards
Good understanding of PPC’s role within wider digital marketing
Proven ability to achieve targets and results and make a tangible impact on ROI and revenues
Ability to effectively multitask in a deadline-driven atmosphere
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