Senior PPC Specialist

Forbes Advisor

Senior PPC Specialist managing and optimizing paid search campaigns for Forbes Advisor, a consumer financial guidance publisher. Analyzing performance, budgets and bidding strategies to grow conversions and ROI.

Posted 8/5/2026full-timeRemote • 🇬🇧 United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing paid search campaigns across platforms like Google and Bing Ads, utilizing data-driven analysis to enhance performance and achieve ROI targets. Proficient in campaign performance analysis, keyword strategy development, and collaboration with cross-functional teams to drive business goals.

Highest-signal resume keywords

Paid Search Campaign ManagementGoogle Ads ProficiencyBing Ads ProficiencyData Analysis and ReportingPPC Best Practices

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingCampaign Performance AnalysisKeyword Strategy DevelopmentSmart Bidding StrategiesData Manipulation in MS ExcelDigital Traffic MetricsPPC Account ManagementCreative Copy ImplementationBudget ManagementSearch Engine Trends Monitoring

Soft Skills

Analytical SkillsCreative ThinkingAttention to DetailRelationship-BuildingStrategic Thinking

Tools & Technologies

SEM RushGoogle Search Console

Certifications & Qualifications

Google Ads CertificationBing Ads Certification

Industry Keywords

PPCSEMROIDigital MarketingBidding Strategies

About the role

Key responsibilities & impact

Set up, manage and optimize paid search campaigns
Support the SEM team with analyses and reporting
Ensure campaigns deliver positive ROI and desired results
Manage multiple accounts across existing and new categories
Monitor bidding strategies, targeting settings, budgets, search terms and account metrics
Create large keyword lists
Implement creative copy suggestions
Define campaign budgets and align campaign goals
Develop and execute strategies for keyword and targeting opportunities, campaign structuring, DSA and PMax
Monitor search engine and PPC industry trends
Use data-driven analysis to identify optimization opportunities and make recommendations
Collaborate with Sales, Data and Product stakeholders to achieve business goals

Requirements

What you’ll need

Proven 2+ years of experience in performance marketing, creating, managing and executing paid search campaigns on Google and Bing Ads
Proficiency in MS Excel and data manipulation
Strong analytical skills
Ability to think creatively
Excellent attention to detail
Strong relationship-building skills
Ability to think strategically and develop innovative paid search strategies
Ability to present information effectively to a range of audiences
Proficiency in managing moderate to large-scale paid search accounts
Skills in campaign performance analysis and digital traffic metrics
Experience using SEM Rush and Google Search Console to analyze and audit performance
Proven experience using smart bidding strategies including tROAS, tCPA, maximize conversion and maximize conversion value
Detailed knowledge of PPC best approaches, principles and standards
Good understanding of PPC's role within wider digital marketing
Proven ability to achieve targets and make a tangible impact on ROI and revenues
Ability to effectively multitask in a deadline-driven atmosphere
Google/Bing Ads certification is a plus

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Forbes Advisor Website LinkedIn All Job Openings 201 - 500 employees Founded 1917 🛡️ Insurance 💼 Consulting ✈️ Travel Insurance
Consulting
Travel Forbes Advisor is an online consumer finance and product advice platform operated by Forbes Media. It provides independent news, reviews, comparisons, guides and calculators across personal finance topics — including credit cards, banking, mortgages, loans, insurance, investing, taxes and cryptocurrency — to help consumers make informed financial decisions. The site monetizes through advertising, sponsored placements and affiliate partnerships while maintaining an editorial team that produces analysis, rankings and how-to content. Senior PPC Specialist 🔥 12 minutes ago 🇬🇧 United Kingdom – Remote ⏰ Full Time 🟠 Senior 📈 Performance Marketing Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Set up, manage and optimize paid search campaigns
Support the SEM team with analyses and reporting
Ensure campaigns deliver positive ROI and desired results
Manage multiple accounts across existing and new categories
Monitor bidding strategies, targeting settings, budgets, search terms and account metrics
Create large keyword lists
Implement creative copy suggestions
Define campaign budgets and align campaign goals
Develop and execute strategies for keyword and targeting opportunities, campaign structuring, DSA and PMax
Monitor search engine and PPC industry trends
Use data-driven analysis to identify optimization opportunities and make recommendations
Collaborate with Sales, Data and Product stakeholders to achieve business goals 🎯 Requirements
Proven 2+ years of experience in performance marketing, creating, managing and executing paid search campaigns on Google and Bing Ads
Proficiency in MS Excel and data manipulation
Strong analytical skills
Ability to think creatively
Excellent attention to detail
Strong relationship-building skills
Ability to think strategically and develop innovative paid search strategies
Ability to present information effectively to a range of audiences
Proficiency in managing moderate to large-scale paid search accounts
Skills in campaign performance analysis and digital traffic metrics
Experience using SEM Rush and Google Search Console to analyze and audit performance
Proven experience using smart bidding strategies including tROAS, tCPA, maximize conversion and maximize conversion value
Detailed knowledge of PPC best approaches, principles and standards
Good understanding of PPC's role within wider digital marketing
Proven ability to achieve targets and make a tangible impact on ROI and revenues
Ability to effectively multitask in a deadline-driven atmosphere
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