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Senior SEM Specialist
Forbes AdvisorSenior SEM Specialist managing and optimizing Google and Bing paid search campaigns for Forbes Advisor. Improving ROI, conversions, targeting, bidding, and campaign performance through data analysis.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing paid search campaigns across platforms like Google and Bing Ads, utilizing data-driven analysis to achieve positive ROI and measurable results. Proficient in performance marketing strategies, campaign performance analysis, and maintaining strong relationships with stakeholders.
Highest-signal resume keywords
Paid Search Campaign ManagementPerformance MarketingData Analysis and ReportingPPC Best PracticesSEMrush and Google Search Console
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Search CampaignsData ManipulationCampaign Performance AnalysisSmart Bidding StrategiesKeyword List ManagementBudget ManagementTargeting StrategiesDigital Traffic MetricsCreative Copy DevelopmentPPC Standards
Soft Skills
Analytical SkillsAttention to DetailRelationship-BuildingCreative ThinkingEffective Presentation
Tools & Technologies
Google AdsBing AdsMicrosoft ExcelSEMrushGoogle Search Console
Industry Keywords
PPCSEMROIDigital MarketingPerformance Optimization
About the role
Key responsibilities & impact- Set up, manage, and optimize paid search campaigns
- Support the SEM team with analyses and reporting
- Ensure campaigns deliver positive ROI and achieve desired results
- Manage multiple accounts across existing and new categories
- Maintain and monitor bidding strategies, targeting settings, budgets, search terms, and account metrics
- Manage the creation of large keyword lists
- Implement creative copy suggestions
- Define campaign budgets and align campaign goals with best-practice principles
- Recommend and execute strategies for keyword and targeting opportunities, campaign structuring, DSA, Pmax, and other paid search areas
- Keep up to date with search engine and PPC industry trends and developments
- Use data-driven analysis to identify opportunities and recommend performance optimizations
- Collaborate with Sales, Data, Product, and other business stakeholders
Requirements
What you’ll need- 2+ years of experience in performance marketing, creating, managing, and executing paid search campaigns on Google and Bing Ads
- Proficiency in Microsoft Excel and data manipulation
- Strong analytical skills
- Ability to think creatively and strategically
- Excellent attention to detail
- Strong relationship-building skills
- Ability to develop innovative paid search strategies
- Ability to present information effectively to a range of audiences
- Proficiency managing moderate to large-scale paid search accounts
- Skills in campaign performance analysis and digital traffic metrics
- Experience with SEMrush and Google Search Console for performance analysis and auditing
- Proven experience using smart bidding strategies, including tROAS, tCPA, Maximize Conversions, and Maximize Conversion Value
- Detailed knowledge of PPC best practices, principles, and standards
- Understanding of PPC’s role within wider digital marketing
- Proven ability to achieve targets, results, and measurable ROI/revenue impact
Benefits
Comp & perks- 🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Forbes Advisor Website LinkedIn All Job Openings 201 - 500 employees Founded 1917 🛡️ Insurance 💼 Consulting ✈️ Travel Insurance
- Consulting
- Travel Forbes Advisor is an online consumer finance and product advice platform operated by Forbes Media. It provides independent news, reviews, comparisons, guides and calculators across personal finance topics — including credit cards, banking, mortgages, loans, insurance, investing, taxes and cryptocurrency — to help consumers make informed financial decisions. The site monetizes through advertising, sponsored placements and affiliate partnerships while maintaining an editorial team that produces analysis, rankings and how-to content. Senior SEM Specialist 🔥 1 hour ago 🇮🇱 Israel – Remote ⏰ Full Time 🟠 Senior Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
- Set up, manage, and optimize paid search campaigns
- Support the SEM team with analyses and reporting
- Ensure campaigns deliver positive ROI and achieve desired results
- Manage multiple accounts across existing and new categories
- Maintain and monitor bidding strategies, targeting settings, budgets, search terms, and account metrics
- Manage the creation of large keyword lists
- Implement creative copy suggestions
- Define campaign budgets and align campaign goals with best-practice principles
- Recommend and execute strategies for keyword and targeting opportunities, campaign structuring, DSA, Pmax, and other paid search areas
- Keep up to date with search engine and PPC industry trends and developments
- Use data-driven analysis to identify opportunities and recommend performance optimizations
- Collaborate with Sales, Data, Product, and other business stakeholders 🎯 Requirements
- 2+ years of experience in performance marketing, creating, managing, and executing paid search campaigns on Google and Bing Ads
- Proficiency in Microsoft Excel and data manipulation
- Strong analytical skills
- Ability to think creatively and strategically
- Excellent attention to detail
- Strong relationship-building skills
- Ability to develop innovative paid search strategies
- Ability to present information effectively to a range of audiences
- Proficiency managing moderate to large-scale paid search accounts
- Skills in campaign performance analysis and digital traffic metrics
- Experience with SEMrush and Google Search Console for performance analysis and auditing
- Proven experience using smart bidding strategies, including tROAS, tCPA, Maximize Conversions, and Maximize Conversion Value
- Detailed knowledge of PPC best practices, principles, and standards
- Understanding of PPC’s role within wider digital marketing
- Proven ability to achieve targets, results, and measurable ROI/revenue impact Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Set Your Own Hours 🕒 June 24 Equis Financial 201 - 500 💼 Consulting 🏥 Healthcare 📣 Marketing Website LinkedIn All Job Openings Financial agent distributing revolutionary living benefits life insurance. Training provided with flexible work arrangements and personal development opportunities. 🇮🇱 Israel – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior Flexible Schedule 🕒 June 24 Equis Financial 201 - 500 💼 Consulting 🏥 Healthcare 📣 Marketing Website LinkedIn All Job Openings Helping clients set up Mortgage Protection insurance policies by determining their needs and submitting applications. Responsibilities include lead contact, appointments, and follow-ups. 🇮🇱 Israel – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior Theoretical Physicist – Quantum Systems, Many-Body & Open Systems 🕒 June 24 Anyon Technologies 11 - 50 💼 Consulting 🏭 Manufacturing 🤖 Artificial Intelligence Website LinkedIn All Job Openings Theoretical Physicist role at Anyon Systems focusing on quantum systems dynamics and collaboration with teams. Requires strong analytical skills and a postgraduate degree in physics or related discipline. 🇮🇱 Israel – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates About us Is Remote Rocketship legit? Privacy policy Terms of service Job board SEO course Remote Job Search MasterClass AI Apply Copilot OpenClaw job finder Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs