Senior CRM Manager

Forbes Advisor

Senior CRM Manager owning lifecycle campaigns across email, SMS, and other channels for Forbes Advisor’s consumer advice platform. Driving revenue, customer lifetime value, experimentation, and CRM team development.

Posted 8/5/2026full-timeRemote • 🇬🇧 United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in lifecycle marketing and CRM strategies, with a strong focus on campaign development, customer journey optimization, and performance analysis. Proven ability to lead teams, manage projects, and communicate effectively with stakeholders to achieve revenue goals.

Highest-signal resume keywords

Lifecycle MarketingCRM ExperienceCampaign DevelopmentStakeholder ManagementBraze Platform

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign OptimizationData AnalysisAudience SegmentationKPI BenchmarkingCreative Direction

Soft Skills

Strategic ThinkingCommunicationMentoringCollaborationSelf-Starter

Tools & Technologies

BrazeTableauCustomer Engagement Platform

Industry Keywords

D2CCustomer Data PrivacyLifecycle StrategiesCampaign ReportingVertical-Specific Revenue

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Own, develop, and implement comprehensive lifecycle strategies for one or two verticals
Share campaign recommendations across lifecycle channels to grow lifetime value, upsell existing customers, and cross-sell products and services
Validate and prioritize campaign ideas before investment
Manage, coach, and develop one CRM Executive
Model best-in-class lifecycle marketing and elevate wider CRM team standards
Communicate plans, progress, and results to business stakeholders
Set creative direction for acquisition and retention communications
Develop innovation and testing roadmaps and turn ideas into experiments
Shape and brief campaign concepts with internal teams
Direct campaign visuals and uphold creative and brand standards with Design
Identify trends, new channels, and competitor moves for testing
Adopt and iterate with AI tools for ideation, personalization, and campaign production
Develop project timelines and deliver campaigns to committed deadlines
Build customer journeys, audience segments, and messaging templates in Braze
Work with Product and Engineering on data schema needs
Achieve vertical-specific revenue and performance goals
Optimize campaigns against KPIs and benchmark expectations
Pull campaign reporting using the customer engagement platform and Tableau
Share campaign insights and performance trends regularly

Requirements

What you’ll need

5+ years of lifecycle/CRM experience, ideally gained in a D2C or comparison business
Strong creative background with a track record of designing high-performing campaigns
Strategic thinking
Experience collaborating across departments and building relationships with key stakeholders
Experience managing, mentoring, or elevating more junior team members
Self-starter with excellent communication and stakeholder management skills
Track record of delivering to committed timescales
Nice to have: experience with Braze or an equivalent platform
Nice to have: experience working across multiple verticals or product categories
Commitment to responsible customer-data use, security, privacy, and relevance

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Forbes Advisor Website LinkedIn All Job Openings 201 - 500 employees Founded 1917 🛡️ Insurance 💼 Consulting ✈️ Travel Insurance
Consulting
Travel Forbes Advisor is an online consumer finance and product advice platform operated by Forbes Media. It provides independent news, reviews, comparisons, guides and calculators across personal finance topics — including credit cards, banking, mortgages, loans, insurance, investing, taxes and cryptocurrency — to help consumers make informed financial decisions. The site monetizes through advertising, sponsored placements and affiliate partnerships while maintaining an editorial team that produces analysis, rankings and how-to content. Senior CRM Manager 🔥 1 hour ago 🇬🇧 United Kingdom – Remote ⏰ Full Time 🟠 Senior 🏆 Customer Success Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Own, develop, and implement comprehensive lifecycle strategies for one or two verticals
Share campaign recommendations across lifecycle channels to grow lifetime value, upsell existing customers, and cross-sell products and services
Validate and prioritize campaign ideas before investment
Manage, coach, and develop one CRM Executive
Model best-in-class lifecycle marketing and elevate wider CRM team standards
Communicate plans, progress, and results to business stakeholders
Set creative direction for acquisition and retention communications
Develop innovation and testing roadmaps and turn ideas into experiments
Shape and brief campaign concepts with internal teams
Direct campaign visuals and uphold creative and brand standards with Design
Identify trends, new channels, and competitor moves for testing
Adopt and iterate with AI tools for ideation, personalization, and campaign production
Develop project timelines and deliver campaigns to committed deadlines
Build customer journeys, audience segments, and messaging templates in Braze
Work with Product and Engineering on data schema needs
Achieve vertical-specific revenue and performance goals
Optimize campaigns against KPIs and benchmark expectations
Pull campaign reporting using the customer engagement platform and Tableau
Share campaign insights and performance trends regularly 🎯 Requirements
5+ years of lifecycle/CRM experience, ideally gained in a D2C or comparison business
Strong creative background with a track record of designing high-performing campaigns
Strategic thinking
Experience collaborating across departments and building relationships with key stakeholders
Experience managing, mentoring, or elevating more junior team members
Self-starter with excellent communication and stakeholder management skills
Track record of delivering to committed timescales
Nice to have: experience with Braze or an equivalent platform
Nice to have: experience working across multiple verticals or product categories
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