Creative Director, Paid Social

Forbes Advisor

Creative Director overseeing Paid Social for Forbes Advisor's Health vertical. Responsible for end-to-end creative processes and team leadership in a performance-driven environment.

Posted 6/5/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Tech Stack

Tools & technologies

Ruby on Rails

About the role

Key responsibilities & impact

Own end-to-end creative for the Health vertical: concept, copy, direction, post, and the operating system(s) that produces it.
Lead the Health creative pod (Creative Leads, editors, producers).
Hire, develop, and raise the bar across the team.
Partner with the VP Creative on org design as the team grows.
Concept new storytelling angles and write or supervise scripts from blank page to final cut across paid social and native video.
Stay hands-on for hero or category-defining work.
Produce across the full range of content modes the vertical demands: remote UGC, in-studio and on-location shoots, and AI-generated content.
Match production mode to pipeline needs.
Direct documentary-style, on-camera interviews with doctors, telehealth providers, patients, and UGC creators.
Coach others on the team to direct interviews to the same bar.
Collaborate with editors from pre-production through delivery.
Own the cut on hero work, supervise the rest.
Analyze performance data and use it to drive incremental and step-change creative optimizations that scale.
Work fluently inside compliance rails (FDA-style health claims, regulated category guardrails, partner overlays).
Keep persuasion and compliance aligned rather than in tension.
Provide regular updates on creative performance, hiring, and craft initiatives to the Creative leadership team and to Health vertical stakeholders.
Available to travel to locations to film, gather footage, and conduct interviews.

Requirements

What you’ll need

10+ years of direct-response creative experience in performance-driven environments (supplements, health, telehealth or comparable), with at least 3 years in a creative management role.
Demonstrated experience leading and growing a creative team of 5+ individual contributors across writing, directing, and post.
Portfolio of video ads with clear performance attribution.
Mastery of direct-response narrative architecture: hook, problem, mechanism, proof, transition, offer, and CTA.
Working command of the modern direct-response canon.
AI-augmented creative fluency.
Regular use of AI tools across ideation, scripting, and post.
Production fluency across multiple content modes: remote UGC at volume, in-person studio and location shoots, and AI-generated or AI-assisted content.
Strong on-set craft.
Editorial voice fluency.
Demonstrated speed and volume in performance marketing environments.
Comfort working inside compliance rails (FDA-style health claims, regulated health category language, partner brand guardrails).
Strong collaboration skills across Creative, Buying, vertical GMs, Editorial, Brand, and Legal.
Self-starter with an entrepreneurial mindset, comfortable in a start-up style operating environment.
Excellent communication and organizational skills.

Benefits

Comp & perks

Equal employment opportunities
Prohibits discrimination and harassment of any type

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

direct-response creativevideo productionscriptwritingnarrative architectureAI-augmented creativeperformance marketingcontent productioneditingon-camera directiondata analysis

Soft Skills

leadershipteam developmentcollaborationcommunicationorganizational skillsself-starterentrepreneurial mindsetcoachingcreativityproblem-solving