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Digital Public Relations Strategist
Forbes AdvisorDigital PR Strategist executing data-driven campaigns for Forbes Advisor. Securing media coverage and collaborating with SEO and Editorial teams to enhance brand visibility.
About the role
Key responsibilities & impact- Plan, develop, and execute data-driven digital PR campaigns aligned with business goals
- Collaborate closely with SEO, Editorial, and Data teams to ideate and produce compelling, insight-led content designed for media outreach
- Secure high-quality media coverage across national, trade, and niche publications
- Craft strong, newsworthy pitches to promote proprietary data, expert commentary, and timely insights
- Track campaign performance and media placements to inform future strategy and optimization
Requirements
What you’ll need- Experience in digital PR, SEO-focused PR, or media relations
- Understanding of how earned media supports brand perception, organic search performance and LLM
- Excellent written and verbal communication skills, with the ability to manage multiple projects and stakeholders
- Understanding of how to structure and evaluate a story to maximize media attention
- Experience using AI tools to support research, ideation, and data collection
- Experience working within a digital publisher, affiliate marketing, or content-led organization (preferred)
- Familiarity with financial services, insurance, health, home, and/or small business verticals (preferred)
- Comfort working cross-functionally with SEO, editorial, analytics, and marketing teams (preferred)
Benefits
Comp & perks- Equal employment opportunities
- Prohibits discrimination and harassment of any type
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital PRSEO-focused PRmedia relationsearned mediastory structuringcampaign performance trackingdata-driven campaignscontent ideationdata collection
Soft Skills
written communicationverbal communicationproject managementstakeholder managementcollaboration