General Manager

Fora Travel

General Manager launching and leading a new agency in the Adventure Travel vertical powered by Fora’s platform. Building a team of Independent Contributors and growing agency revenue.

Posted 7/24/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $160,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in launching and operating a travel agency, with a focus on leveraging AI technology to drive growth and optimize operational processes. Proven ability to mentor and develop talent while managing P&L and building strategic partnerships.

Highest-signal resume keywords

P&L OwnershipTravel Industry ExperienceLeadership SkillsEntrepreneurial MindsetAI Technology Utilization

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Soft Skills

Management SkillsCoaching SkillsMentoring SkillsInspirational Leadership

Tools & Technologies

AI-Enabled Platforms

Industry Keywords

Adventure TravelAgency OperationsClient BookingsSupplier RelationshipsGo-To-Market Strategy

About the role

Key responsibilities & impact

Launch and operate an adventure-focused travel agency that is powered by Fora’s AI-enabled platform.
Grow agency revenue through advisor productivity, client bookings, and supplier relationships.
Serve as an external-facing thought leader on what it looks like to build and scale a niche agency on Fora's platform.
Track and report on agency performance (advisor activity, booking volume, and business growth).
Onboard, coach, and mentor ICs from their first booking through building sustainable, growing businesses.
Define the agency’s positioning, focus areas, and go-to-market strategy.
Build and optimize operational processes that can serve as a repeatable playbook for future Fora verticals
Identify and address gaps in training, onboarding, platform tools, supplier partnerships, and community for ICs

Requirements

What you’ll need

5-7 years professional experience
Demonstrated P&L ownership
Genuine passion for travel–ideally within the adventure category, but the right candidate with authentic enthusiasm for another niche in the industry is equally welcome
Strong management and leadership skills, including the ability to recruit, inspire, and develop non-traditional talent
Entrepreneurial mindset—comfort with ambiguity, building from scratch, and operating with minimal infrastructure
AI-forward and growth-minded—excited to leverage new tools and technology as a core part of how you work and lead
Ability to work in the U.S.

Benefits

Comp & perks

Unlimited vacation
Health Insurance (including an option completely covered by Fora HQ)
Dental & Vision Insurance
Wellhub Memberships
401k plan with company match
Commuter Benefits
Supplemental Life Insurance
Stock Options