Digital Brand Designer

Flutter UK & Ireland

Brand Designer creating visual systems for brands like Betfair and Paddy Power. Collaborating across product, campaigns, and brand communications to maintain brand identity and quality standards.

Posted 6/18/2026full-timeLeeds • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Define and continuously evolve clear visual territories for each brand, making them immediately recognisable and meaningfully distinct from one another
Protect each brand's personality, tone, and positioning across every output
Actively identify and prevent brand convergence across products and touchpoints
Turn brand strategy into tangible, differentiated design direction
Define the principles and guardrails for how each brand identity translates into digital UI and in-app experience
Create guidelines that Product Designers can act on, practical, opinionated, and rooted in each brand's visual DNA
Partner with Product Design to embed brand effectively into interfaces without compromising usability
Act as the bridge between Brand, Commercial, Studio, and Product, ensuring brand expression is joined up across all functions
Align with Content Designers so visual language and tone of voice work as one
Partner with Design Systems teams to encode brand expression into scalable, reusable components
Define the right balance between shared foundations and brand-specific expression
Ensure brand updates can roll out efficiently and consistently across all platforms
Oversee and contribute to high-impact visual work spanning product, campaigns, and brand communications
Hold a high bar for craft, consistency, and detail and bring others up to it through review and critique
Be the quality filter for brand alignment across all team outputs

Requirements

What you’ll need

A portfolio demonstrating brand systems across multiple touchpoints, digital, campaigns, motion, and beyond
A strong attention to detail in typography, layout, colour, and visual composition
Some experience working cross-functionally with Brand, Marketing/Commercial, and Studio teams
Proficiency in Figma and collaborative design tools
Open to feedback and collaborative by nature
Desirable Exposure to brand work in both product and campaign contexts
Background in online gaming, sports betting, or entertainment
Working knowledge of AI-powered design tools
Interest in or experience with motion design or animation
Familiarity with design systems or component-based thinking

Benefits

Comp & perks

Flexible ways of working – home or office, it’s your choice!
£1,000 learning fund
Twice-yearly bonus (with part of it guaranteed!)
Pension contribution scheme
Private healthcare
Access to thousands of Udemy courses
Invest via the Company Sharesave Scheme
16 hours paid volunteering time per year
Unlimited holiday

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand systemstypographylayoutcolourvisual compositionmotion designanimationdesign systemscomponent-based thinkingdigital UI

Soft Skills

attention to detailcollaborationopen to feedbackcross-functional teamworkquality controlcritiquecommunicationbrand alignmentcreativityproblem-solving