CRM Creation & Innovation Manager

Flutter UK & Ireland

CRM Creation & Innovation Manager at Paddy Power leading a team to create and execute customer communications. Working collaboratively to drive innovative CRM strategies for the UK and Ireland markets.

Posted 6/5/2026full-timeDublin • 🇮🇪 IrelandMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Manage a team to create and execute CRM communications in the UK, & Ireland.
Working closely with the CRM Planning team on the development of new ideas and the art of the possible.
Lead workload planning process, delivering all scheduled work to agreed SLAs.
Proactively monitor the quality and reliability of content post build.
Establish a strong relationship with the CRM team, Planning team and Creative Studio.
Lead a team of CRM Executives developing work plans which align to the team goals, helping them devise personal development plans and providing ongoing guidance and support.
Deliver case studies and presentations to share knowledge and raise the profile of the team across the marketing department and wider business.
Regularly sharing plans and learnings with the Betfair and Sky Betting & Gaming teams to see what can be reapplied across brands.
Champion culture of continuous improvement, role modelling the use of all available marketing technology to drive continuous improvement.
Work with the Head of Paddy Power CRM to pilot the use of new technology and approaches e.g. on Moveable Ink to optimise campaigns and roll out across teams as appropriate.
Seek opportunities for automation and scale, co-ordinating a breadth of teams to implement.

Requirements

What you’ll need

Highly organised and focused, with the ability to work at a fast pace, whilst still showing meticulous attention to detail and excellent project management skills.
Extensive experience of building and executing email and other digital communications with an understanding of marketing best principles such as personalisation.
Ability to understand the implementation of sophisticated customer segmentation.
Excellent stakeholder management.
Collaborative, with ability to build strong relationships with both brand and Customer Marketing teams.
Ability to edit HTML and QC the coding of others to a high level.
Experience working with ESP’s such as Adobe Campaign or Bloomreach.
Experience of leading and developing a team.

Benefits

Comp & perks

Flexible ways of working – home or office, it’s your choice!
£1,000 learning fund
Unlimited holiday
Twice-yearly bonus (with part of it guaranteed!)
Pension contribution scheme
Private healthcare
Access to thousands of Udemy courses
Invest via the Company Sharesave Scheme
16 hours paid volunteering time per year

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

email communicationsdigital communicationscustomer segmentationHTML editingquality control (QC)project managementautomationcampaign optimizationCRM managementteam leadership

Soft Skills

highly organizedattention to detailstakeholder managementcollaborationrelationship buildingguidance and supportcontinuous improvementcommunicationworkload planningcreativity