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Flutter UK & Ireland

Paid Search Executive

Flutter UK & Ireland

Paid Search Executive managing campaigns for Flutter UK's portfolio. Focusing on performance-driven paid search campaigns across sports and gaming sectors.

Posted 6/5/2026full-timeLeeds • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact
  • Manage, optimise and scale Paid Search campaigns across Google Ads, Microsoft/Bing, and Apple Search Ads
  • Own day-to-day account performance including budget pacing, bid strategies, keyword management, and search term analysis
  • Support the delivery of acquisition targets through efficient CPA management and volume growth
  • Continuously test new opportunities across automation, creative formats and platform features
  • Deliver insight-led optimisation using performance data, attribution and incrementality testing
  • Work closely with Senior Paid Search Managers to plan and execute activity aligned to wider commercial and brand objectives
  • Collaborate with creative, product, analytics and commercial teams to drive performance improvements
  • Produce clear reporting and performance insights for internal stakeholders
  • Support major trading moments, seasonal peaks and new product or market launches

Requirements

What you’ll need
  • Proven experience managing Paid Search campaigns across Google Ads and Microsoft/Bing (Apple Search Ads experience highly desirable)
  • Strong understanding of performance marketing fundamentals including CPA, ROAS, LTV and attribution
  • Confident working with data, reporting tools and optimisation platforms
  • A strong test-and-learn mindset with the ability to translate insight into action
  • Highly organised with strong attention to detail and budget management discipline
  • Comfortable working in a fast-paced, target-driven environment
  • Strong communication skills with the ability to work cross-functionally
  • Previous experience within a high-volume e-commerce, subscription, gaming, or regulated industry environment is desirable

Benefits

Comp & perks
  • Flexible ways of working – home or office, it’s your choice!
  • £1,000 learning fund
  • Twice-yearly bonus (with part of it guaranteed!)
  • Pension contribution scheme
  • Private healthcare
  • Access to thousands of Udemy courses
  • Invest via the Company Sharesave Scheme
  • 16 hours paid volunteering time per year
  • Unlimited holiday

ATS Keywords

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Hard Skills & Tools
Paid Search managementGoogle AdsMicrosoft AdsApple Search AdsCPA managementbid strategieskeyword managementperformance data analysisattribution testingincrementality testing
Soft Skills
strong attention to detailorganisational skillscommunication skillstest-and-learn mindsetability to work cross-functionallybudget management disciplineability to translate insight into actioncomfortable in fast-paced environmentscollaborationperformance improvement