Cultural Analyst
FINN Partners
full-time
Posted on:
Location Type: Remote
Location: Remote • New York, Oregon • 🇺🇸 United States
Visit company websiteSalary
💰 $75,000 - $85,000 per year
Job Level
Mid-LevelSenior
About the role
- Work closely with strategists, creatives, and client teams to uncover the "why" behind the "what".
- Surface insights that help shape the big idea and ensure our clients show up in a way that’s timely, relevant, and resonant.
- Shape our insights practice: formalizing our approaches, building our insights library, and guiding integration into strategic processes.
- Monitor and synthesize cultural trends and behavioral insights across verticals
- Develop cultural POVs that inform brand strategy, creative briefs, audience segmentation, and thought leadership
- Lead secondary research workstreams: social listening, media scan, and audience profiling
- Connect qualitative and quantitative findings to generate insight-rich strategy inputs
- Support competitive monitoring, including positioning, share of voice, and category whitespace analysis
- Support competitive intelligence deliverable, including messaging audits, SWOT analysis, and category SOV snapshots
- Build and maintain a cultural intelligence repository, including but not limited to frameworks, trend trackers, signal maps
- Use GenAI tools to accelerate synthesis and signal detection (e.g., trend clustering, tone analysis)
- Work across teams to ensure cultural context is embedded in all phases of brand, comms, and campaign work
- Support new business and major client engagements with quick turn insights decks and input into pitch narratives
Requirements
- Bachelor's degree (Anthropology, Sociology, Psychology, Communications, Marketing, or related fields preferred)
- Four to six years of relevant experience in a cultural insights, strategic planning, or audience research role in an agency, consultancy, or trend firm
- Demonstrated ability to lead end-to-end insight workstreams - from data collection to synthesis to presentation
- Strong command of qualitative research methodologies, secondary synthesis, and trend analysis frameworks (e.g., cultural codes, laddering, need states, signal-to-insight mapping)
- Fluency with at least two of the following tools: Meltwater, Talkwalker, GWI, Mintel, and MRI Simmons
- Comfort with ad libraries, SimilarWeb, and other competitive intelligence tools like CB Insights, SEMRush, Vivvix, and WARC
- Hands-on experience using GenAI tools (ChatGPT, Gemini, Claude, Midjourney, etc.) to support signal mining, content summarization, or creative exploration
- Excellent synthesis and storytelling skills: can craft compelling insight narratives, visual frameworks, and stakeholder-ready decks
- Strong comfort with ambiguity, shifting priorities, and fast-paced agency environments.
Benefits
- Competitive salary
- Generous PTO that gets even more generous the longer you’re here
- A culture that values innovation, continuous learning, and collaboration.
- Career advancement opportunities in a fast-growing company.
- A wellness subsidy.
- A manager that provides consistent 1:1 check-ins, reviews, and culture-building opportunities to connect with people across the organization.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
qualitative research methodologiessecondary synthesistrend analysis frameworksdata collectionsynthesispresentationcultural codesladderingneed statessignal-to-insight mapping
Soft skills
synthesis skillsstorytelling skillsability to leadcomfort with ambiguityadaptabilitystakeholder communicationstrategic thinkingcollaborationinsight generationcreative exploration