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Finaira

Marketing Specialist

Finaira

Marketing Specialist responsible for managing SEO/SEM campaigns and media outreach to boost Finaira's brand visibility as an AI FinTech leader.

Posted 8/2/2026full-timeCairo • 🇪🇬 EgyptJuniorMid-LevelWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing digital marketing strategies, including SEO and SEM, while effectively managing campaigns and producing high-quality visual content. Strong communication and analytical skills are essential for media outreach and performance tracking.

Highest-signal resume keywords
SEO Strategy and ExecutionSEM Campaign ManagementPress Release Writing and Media OutreachProficiency in Design ToolsMarketing Analytics Tools Familiarity

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
SEOSEMDigital MarketingContent OptimizationPerformance TrackingPress Release WritingCampaign AnalyticsB2B MarketingVisual DesignCMS Familiarity
Soft Skills
Strong OwnershipExcellent CommunicationTime ManagementAnalytical ThinkingAdaptability
Tools & Technologies
Google AdsLinkedIn AdsGoogle AnalyticsSEMrushAhrefsCanvaFigmaAdobe SuiteWordPressWebflow
Industry Keywords
FinTechB2B TechStartup EnvironmentMedia OutreachBrand Visibility

Tech Stack

Tools & technologies
WordPress

About the role

Key responsibilities & impact
  • Plan and execute marketing campaigns across digital and offline channels to position Finaira as a leading AI FinTech provider.
  • Own SEO strategy and execution - keyword research, on-page optimization, content optimization, and performance tracking.
  • Manage SEM/paid campaigns (Google Ads, LinkedIn Ads) including budget tracking and performance reporting
  • Draft and distribute press releases to announce company news, product launches, and milestones.
  • Proactively reach out to journalists and news websites to pitch stories and secure coverage as a marketing/promotion channel (e.g., promoting a launch campaign, or company update).
  • Own the company's digital presence: website updates, social media, and campaign analytics.
  • Design supporting visual assets: social media graphics, one-pagers, presentation decks, campaign creative.
  • Ensure visual consistency with brand guidelines across all marketing materials.
  • Support planning and logistics for industry events and sponsorships.
  • Assist with broader brand visibility efforts alongside media outreach work above.

Requirements

What you’ll need
  • Education: Bachelor's degree in Marketing, communications, Business, or a related field.
  • Experience:
  • - 2-4+ years in digital marketing, with hands-on SEO and SEM experience.
  • - Experience writing press releases and proactively pitching media/journalists to secure coverage
  • - Experience in B2B tech, fintech, or professional services is a plus.
  • - Experience in a startup/scale-up environment is a plus.
  • Technical Skills:
  • - Proficiency in a design tool (Canva, Figma, or Adobe Suite) for producing clean, on-brand visuals.
  • - Familiarity with marketing analytics tools (Google Analytics, SEMrush/Ahrefs, or similar).
  • - Strong writing skills across formats — press releases, ad copy, social captions.
  • - Basic familiarity with CMS platforms (WordPress, Webflow) is a plus.
  • - Existing relationships with journalists/media outlets in fintech or tech field is a plus.
  • Soft Skills:
  • - Strong ownership and accountability for assigned work.
  • - Excellent communication, interpersonal, and conflict resolution skills.
  • - Effective time management and task prioritization.
  • - Analytical thinking and problem-solving skills.
  • - Ability to work independently and collaborate with teams within and across functions.
  • - Ability to actively listen to customers and accurately understand their needs, expectations, and challenges.
  • - Adaptability and learning agility in a fast-paced environment.
  • - Strong attention to detail and a commitment to quality.
  • - Receptiveness to feedback and continuous improvement mindset.

Benefits

Comp & perks
  • 🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Finaira Website LinkedIn All Job Openings 51 - 200 employees 🤖 Artificial Intelligence 💳 Fintech 🏦 Banking Artificial Intelligence
  • Fintech
  • Banking <Finaira> Finaira is an AI-driven digital FinTech services company born from the strategic vision of Banque Misr that delivers advanced, AI and machine-learning powered solutions to modernize banking operations, improve customer experience, and promote financial inclusion across the Middle East and Africa. The company combines deep banking expertise with AI, digital transformation, and productized services aimed at bridging traditional financial institutions with cutting-edge technology, while emphasizing talent development and regional expansion. Marketing Specialist Job not on LinkedIn 🔥 38 minutes ago 🏢🏡 Cairo – Hybrid ⏰ Full Time 🟢 Junior 🟡 Mid-level 🎡 Marketing Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
  • Plan and execute marketing campaigns across digital and offline channels to position Finaira as a leading AI FinTech provider.
  • Own SEO strategy and execution - keyword research, on-page optimization, content optimization, and performance tracking.
  • Manage SEM/paid campaigns (Google Ads, LinkedIn Ads) including budget tracking and performance reporting
  • Draft and distribute press releases to announce company news, product launches, and milestones.
  • Proactively reach out to journalists and news websites to pitch stories and secure coverage as a marketing/promotion channel (e.g., promoting a launch campaign, or company update).
  • Own the company's digital presence: website updates, social media, and campaign analytics.
  • Design supporting visual assets: social media graphics, one-pagers, presentation decks, campaign creative.
  • Ensure visual consistency with brand guidelines across all marketing materials.
  • Support planning and logistics for industry events and sponsorships.
  • Assist with broader brand visibility efforts alongside media outreach work above. 🎯 Requirements
  • Education: Bachelor's degree in Marketing, communications, Business, or a related field.
  • Experience:
  • - 2-4+ years in digital marketing, with hands-on SEO and SEM experience.
  • - Experience writing press releases and proactively pitching media/journalists to secure coverage
  • - Experience in B2B tech, fintech, or professional services is a plus.
  • - Experience in a startup/scale-up environment is a plus.
  • Technical Skills:
  • - Proficiency in a design tool (Canva, Figma, or Adobe Suite) for producing clean, on-brand visuals.
  • - Familiarity with marketing analytics tools (Google Analytics, SEMrush/Ahrefs, or similar).
  • - Strong writing skills across formats — press releases, ad copy, social captions.
  • - Basic familiarity with CMS platforms (WordPress, Webflow) is a plus.
  • - Existing relationships with journalists/media outlets in fintech or tech field is a plus.
  • Soft Skills:
  • - Strong ownership and accountability for assigned work.
  • - Excellent communication, interpersonal, and conflict resolution skills.
  • - Effective time management and task prioritization.
  • - Analytical thinking and problem-solving skills.
  • - Ability to work independently and collaborate with teams within and across functions.
  • - Ability to actively listen to customers and accurately understand their needs, expectations, and challenges.
  • - Adaptability and learning agility in a fast-paced environment.
  • - Strong attention to detail and a commitment to quality.
  • - Receptiveness to feedback and continuous improvement mindset. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Drivers Marketing Manager – MENA 🕒 3 days ago inDrive 1001 - 5000 📦 Logistics 📣 Marketing ✈️ Travel Website LinkedIn All Job Openings Driver Marketing Manager implementing localized marketing campaigns to attract and retain drivers across MENA. Focus on data-driven marketing strategies and collaboration with local teams. 🏢🏡 Cairo – Hybrid 💰 $150M Debt Financing - inDrive on 2024-03 ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎡 Marketing 🗣️🇸🇦 Arabic Required 🗣️🇫🇷 French Required Marketing Manager 🕒 5 days ago Visa 10,000+ employees 💳 Fintech 💸 Finance 🏦 Banking Website LinkedIn All Job Openings Marketing Manager executing and optimizing B2B marketing programs at Visa. Collaborating with cross-functional teams to drive engagement and business growth through marketing automation. 🏢🏡 Cairo – Hybrid 💰 Post IPO equity on 2016-10 ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎡 Marketing Sports Marketing Manager 🕒 6 days ago Talent 360 ME 51 - 200 💼 Consulting 🎯 Recruiter 🤝 B2B Website LinkedIn All Job Openings Sports Marketing Manager at Ingame Sports responsible for executing marketing strategies and managing campaigns across sports. Strengthening brand presence and driving engagement in the sports industry. 🏢🏡 Cairo – Hybrid 💰 Series unknown on 2025-02 ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎡 Marketing B2B Marketing Specialist 🕒 July 13 DeepSource GmbH 1 - 10 🤖 Artificial Intelligence 💼 Consulting Website LinkedIn All Job Openings B2B Marketing Specialist developing lead gen strategies for IT services across the MENA region. Targeting technology decision-makers and optimizing campaigns for higher lead quality. 🏢🏡 Cairo – Hybrid ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎡 Marketing Performance Media Buyer – Mid-Level 🕒 June 25 ArabyBrand 11 - 50 💼 Consulting 🛍️ eCommerce 📣 Marketing Website LinkedIn All Job Openings Performance Media Buyer developing and optimizing multi-channel marketing campaigns at ArabyBrand. Collaborating with teams to drive traffic, engagement, and conversions for clients. 🏢🏡 Cairo – Hybrid ⏰ Full Time 🟢 Junior 🟡 Mid-level 🎡 Marketing View More Marketing Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Is Remote Rocketship legit? Privacy policy Terms of service Job board SEO course Remote Job Search MasterClass AI Apply Copilot OpenClaw job finder Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs