Tracking and Analytics Specialist

fifty-five

Data and marketing specialist ensuring accurate data tracking for global clients. Collaborating with experts to implement and manage web analytics solutions in various industries.

Posted 6/22/2026full-timeDakar • 🇸🇳 SenegalMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Responsibilities:
You will rely on your technical expertise with web analytics solutions and Tag Management Systems (TMS) to carry out a variety of assignments for our clients.
Your role will include:
Implementing the technical phase of tracking implementations for clients’ websites, mobile sites, or apps—from requirements gathering to the actual collection of data for which you ensure quality and reliability;
Managing projects in close contact with clients (ensuring project progress, schedules, test strategy, deliverables) on Analytics and Media data-collection issues;
Sharing your knowledge and know-how with clients and internally;
Maintaining continuous communication with the various stakeholders on the client/integrator side;
Developing highly operational expertise (TMS & Analytics);
Identifying and developing new business opportunities in collaboration with the consultants responsible for the account;
Contributing to the definition of the company’s internal products and tools;
Participating in the design and positioning of fifty-five’s technology offering.

Requirements

What you’ll need

Candidate profile:
Skills:
Technical project management, interfacing with digital business teams and technical teams (knowledge of major tools is a plus);
Familiarity with major web analytics tools (Adobe Analytics, Google Analytics, Piano Internet, etc.);
Proficiency in Tealium TMS and Tealium CMP;
Experience with Tag Management Systems (GTM, Launch, Tealium, Commanders Act, etc.) and with the Tealium CMP solution;
Knowledge of JavaScript (understanding and development of simple logic) and general web technologies (HTML/CSS);
Strong analytical mindset;
Excellent oral and written communication skills in French and English;
Strong interest in internet technologies and the digital sector;
Mobile environment experience is a plus;
Ability to propose solutions that precisely match client needs.

Benefits

Comp & perks

Perks at fifty-five:
250 employees in Paris and more than 320 worldwide
A multicultural environment with colleagues from over 20 different nationalities
Opportunities for internal mobility and international transfers among our offices around the world
Internal values focused on excellence, kindness, and knowledge sharing
Ongoing (and recognized) training on the ecosystem, digital technologies, and soft skills (e.g., public speaking, team management)
A one-week onboarding program common to all new 55ers, including an overview of fifty-five and our ecosystem, plus Web Analytics and Media training led by our expert teams
A flexible remote-work policy
We believe diversity and inclusion are real strengths. We are committed to ensuring equal treatment of all applications received, regardless of gender, age, origin, sexual orientation, health status, or political or religious belief.
Meet the fifty-five team: https://bit.ly/2T8hlHx
Discover Thibaut’s journey, Senior Tracking Specialist
Location: Dakar, Senegal
Contract type: Permanent (CDI)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

web analyticsTag Management SystemsTealium TMSTealium CMPAdobe AnalyticsGoogle AnalyticsJavaScriptHTMLCSSproject management

Soft Skills

analytical mindsetcommunication skillsclient interfacingcollaborationproblem-solvingknowledge sharingstakeholder managementbusiness developmentproject progress managementtest strategy development