Marketing

• Own all aspects of organic marketing: AEO/SEO for web presence, ASO for mobile app stores, and content strategy aligned to both
• Develop and execute an ASO strategy to improve our app store visibility, downloads, and conversion from search/discovery
• Audit our website and content — identify SEO opportunities, gaps, and optimizations to increase organic search traffic and improve SERP rankings
• Define and lead a content strategy (blog posts, articles, guides, landing pages, maybe other formats) that supports SEO/AEO objectives and helps attract and convert new users organically
• Collaborate with product, growth, design, and analytics teams to understand our user base, product features, and key value propositions — and reflect those in content and store metadata
• Monitor performance with metrics such as search rankings, organic traffic, conversion rates, and user acquisition via organic channels; iterate to improve outcomes
• Stay current with trends and algorithm updates in SEO, ASO, content marketing, and share best practices with the broader team
• As the first hire in this area, potentially grow into a leadership role or expand the organic marketing function — creating space for future growth

Organic Marketing Lead

Director, Marketing

Director, Demand, Faculty Marketing Programs

Marketing Manager, HCP Promo – TEPEZZA, Rare Disease

Marketing Specialist

Associate, B2C Marketing